Pragmatic Play, a provider of online casino game material, announced today that it has entered into a new arrangement with Hollywoodbets that will allow it to grow its position in the South African online casino market.
Pragmatic Play – Hollywoodbets Deal
In conjunction with its agreement with leading sports betting operator Hollywoodbets, Pragmatic Play will make its full library of video slot games accessible to players through the online casino platform of the tier-one sportsbook provider. Dermot O’Connell, Betting Operations Manager at Hollywoodbets, commented on the arrangement, stating that the operator’s continued efforts to provide its clients with ”quality entertainment” and ”true value” experiences are reflected in the partnership. This agreement, which has the endorsement of Betting Entertainment Technologies, the company’s betting software provider, will supplement their existing product range by offering a variety of additional games to its clients.” Barn Festival will be among the games available, as will other popular Pragmatic titles such as Sweet Bonanza, John Hunter, Big Bass Bonanza, and Wolf Gold. The addition of these games to the Hollywoodbets offering in South Africa will further increase the appeal of the company’s offering in the country.
South Africa, despite its long history, offers a plethora of opportunities for suppliers, and working with the country’s leading operator only serves to broaden that reach. The partnership with Hollywoodbets is exactly the type of tier-one client we strive for when it comes to aiding us with our regional expansion aspirations, and we are happy to be working with them. Customers of Hollywoodbets will also have access to a diverse assortment of entertaining instant win games, thanks to a partnership with Pragmatic Play, which will debut its whole line of scratch games in conjunction with the country’s most established online gaming operator. Hollywoodbets has been providing a comprehensive portfolio of sports betting, slots, lucky number games, live casino, and virtual sports to the South African market for many years and has established itself as the country’s premier betting and iGaming operator.
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South Africa is critical to the development of pragmatic play
The arrangement with Hollywoodbets marks Pragmatic Play’s second relationship with a South African online gaming brand in less than a month, following the agreement with Goldrush, one of the country’s largest gaming and entertainment operators with more than 20 years of expertise. Pragmatic Play and CDP Gaming Technologies entered into a B2B collaboration in February, allowing CDP Gaming Technologies’ brand Yesplay to market Pragmatic Play products in South Africa through its brand Yesplay.
The company also expanded its slot collaboration with Romanian-based operator Superbet to include its Bingo products in April, and later proceeded to develop its Romanian footprint through an agreement with Play Online Solutions and its brands Winner.ro, Elite Slots, and Seven.ro, among others, in May. Pragmatic Play also announced the much-anticipated introduction of its sportsbook vertical at the start of the month, which has been a long time coming.
