Entain, Light, and Wonder have extended their relationship

Entain, Light, and Wonder have extended their relationship

Scientific Games Corporation, doing business as Light & Wonder (NASDAQ: SGMS) (“Light & Wonder,” “L&W,” or the “Company”) have announced that they have extended their existing agreement with global sports betting, gaming, and interactive entertainment group Entain through the year 2030.

Light and Wonder

Entain-Light and Wonder Extension

When Light & Wonder signed its first agreement with Entain in 2018, it was hailed as a watershed moment in the company’s history and the company’s largest contract to date for its UK gaming operations. This extension builds on the success of the previous agreement and is a tribute to the continued success of the Company’s retail server-based gaming solution in the United Kingdom, as well as the robustness of the long-term cooperation with Entain. It is expected that Light & Wonder will continue to provide more than 10,000 terminals to Entain’s licensed betting offices (LBO) through their Coral and Ladbrokes retail stores. As well as industry-leading game titles from its worldwide gaming catalog, the Company will supply games developed in-house by its Manchester Studio, which has recently launched successful major titles such as Lord of the Rings: The Fellowship of the Ring and 777 High & mighty.

Additionally, Entain has access to an extensive library of over 3,000 titles available from the world’s leading studios through the Company’s leading content aggregation platform, which cutting-edge player complements features such as responsible gaming tools and a cutting-edge player interface. They create an exciting and differentiating shopping experience for our customers in their stores. Light & Wonder contributes to this by providing the greatest gaming machines in the business, which are backed up by a wide selection of premier games, service infrastructure, and support.

Press Release Notes 

The Entain platform will also benefit from Light & Wonder’s industry-renowned operational and field service support, cutting-edge content, and dynamic platform capabilities, which will include new features like as intelligent menu upgrades, among other things. Light & Wonder’s Simon Johnson, Senior Vice President, and Managing Director, EMEA, stated that they are delighted that Entain has chosen to extend their partnership through 2030. His teams have worked together for more than 20 years and are looking forward to assisting Entain through its next phase of growth and innovation. Both Entain and L&W are looking forward to an exciting future.

About Light & Wonder, Inc.

Scientific Games Corporation (doing business as Light & Wonder) is the world’s leading provider of cross-platform video games and entertainment products and services. Using unrivaled technology and distribution, the Company brings together more than 5,000 personnel from six continents to connect content between land-based and digital distribution platforms. A culture that encourages risk-taking teamwork and innovation guides the Company as it creates new realms of play, resulting in game experiences that are enjoyed by players all around the world. This technology, known as OpenGamingTM, is the backbone of the largest digital-gaming network in the market. Its commitment to the greatest standards of integrity extends to all it does, from encouraging player accountability to developing sustainable practices. For further information, please see lnw.com.

About Entain plc

Entain plc is a public limited company based in the United Kingdom.

Entain plc (LSE: ENT) is a FTSE100 company and one of the world’s leading sports-betting and gaming groups, with operations both online and in the retail sector. It is listed on the London Stock Exchange and is headquartered in London. The Group has a diverse portfolio of well-established brands, including bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, and Sports Interaction; Gaming Brands include CasinoClub, Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker, and PartyCasino; and Poker brands include bwin, Bet.pt, Coral, Crystalbet, Euro Apart from its B2C activities, the Group also provides services to a small number of third-party customers on a B2B basis throughout its entire product portfolio, which includes unique technology across all of its major product verticals.

BetMGM, a joint venture between the Group and MGM Resorts International, is a leader in sports betting and internet gaming in the United States. Entain supplies the technology and capabilities that enable BetMGM to operate, as well as proprietary games and products that have been developed in-house at the company’s gaming studios. The Group is headquartered in the United Kingdom and has operations in a total of 31 regulated or regulatory jurisdictions. It is a market-leading ESG company and a member of FTSE4Good, the DJSI, and MSCI’s AA-rated index. By 2035, the Group has committed to a science-based aim of becoming carbon net-zero. Through the Entain Foundation, the Group supports a number of programs, with a particular emphasis on safer gaming, grassroots sport, technological diversity, and community projects. More information can be found on the Entain Group’s website, which is located at www.entaingroup.com


About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.