As part of what the company calls a “complete relationship,” US Integrity will provide its solutions to the newly formed PointsBet brand in Canada, according to a press release. As the first client of USI to have operations outside of the regulated United States market, the agreement comes on the heels of the online casino and sports betting operator’s recent expansion into the province of Ontario, following a successful market launch earlier in the month.

PointsBet Canada and US Integrity Team-Up

The group will continue to supply integrity monitoring services to PointsBet Canada through its proprietary dashboard as a result of this agreement. In order to discover abnormal tendencies at the contest, officiating, and wagering levels, USI conducts data analysis across dozens of data sets. It was a pleasure for US Integrity to engage with PointsBet Canada and provide assistance both before and throughout their entry into the brand-new Canadian regulated sports wagering market. PointsBet Canada’s great team continues to be a valued partner in USI’s aim of providing conflict-free, best-in-class analytics and compliance solutions to its clients.

All of its partners, including them, are devoted to the highest levels of integrity, and they are no exception. These kinds of collaborations aid in the preservation of sports betting integrity while also strengthening the patented and unique anomaly detection systems that US Integrity has created.

This helps the United States have a stronger hold on North America

On April 4, the province of Ontario launched its regulated digital ecosystem, allowing players throughout the region to participate in internet casino games and place sports bets on sites operated by operators who have been properly licensed and approved. Having made its debut on launch day, PointsBet Canada quickly moved on to sign an arrangement with Maple Leaf Sports & Entertainment to become the official sports betting partner for a number of its wave of sporting franchises in a multi-year partnership. MLSE is the parent company of the Toronto Maple Leafs of the National Hockey League, the Toronto Raptors of the National Basketball Association, the Toronto FC of Major League Soccer, the Toronto Argonauts of the Canadian Football League, and development teams with the Toronto Marlies of the American Hockey League, the Raptors 905 of the NBA G League, and the Toronto FC II of the Canadian Football League (United Soccer League).