After declaring in December of last year that it would increase its support for the “Racing Home” initiative, global online gambling operator Kindred Group has now chosen to take its cooperation with Women in Racing to the next level by going one step further. 

Through online casino and sports betting brands like 32Red and Unibet, Kindred will continue to provide support to the organization that is dedicated to raising awareness of the contributions that women make to the horse racing business and enhancing their profiles.

Kindred Group will provide support for working parents

The next phase of the Racing Home initiative will include Kindred’s full and active participation. During this period, a whole new educational site will be made available online, together with expert support for new moms who are interested in returning to their previous activities after giving birth. 

In addition, this new phase will be responsible for the production of a number of podcasts, which producer and horse veterinarian Naomi Mellor will oversee. Kindred will make its own contribution to this new phase of the initiative by educating stakeholders on these significant issues relating to mothers and parenting and enabling them to take action. 

Henrik Tjarnstrom, Chief Executive Officer of Kindred, claims that the company and the Racing Home program both use sustainability practices that are quite comparable to one another. The goal of both groups is to have an equal number of men and women in positions of senior management. As a consequence of this, Kindred will be very busy demonstrating its support for problems including maternity and paternity, the phases of pregnancy, shared parental leave, child adoption, flexible working schedules, statutory pay, and self-employment.

Tjarnstrom also stated the company’s desire in providing workers with a great family-work balance. He is a strong believer that a supportive work atmosphere is the best way to encourage employees’ performance, and he voiced this belief in his statement. Additionally, the group shared their excitement about the possibility of collaborating with Women in Racing on their Racing Home initiative.

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Women in Racing Looking Forward to Positive Changes in the Industry

Tallulah Lewis, chair of Women in Racing, emphasized the organization’s enthusiasm to be cooperating with the Kindred Group and launching their Racing Home project ideas along with them. Lewis also stated Women in Racing’s own excitement about the partnership. After doing extensive research over the course of two years and participating in many crucial webinars, the group was able to determine a number of obstacles that moms and parents who are involved in the horse racing business are forced to face.

Women in Racing collaborated with Simply Racing, a consulting firm that serves the horse racing business and prioritizes the well-being of its workers as well as the animals they work with, to develop a number of practical solutions. It is anticipated that the implementation of these solutions will have a favorable effect on the lives of a significant number of individuals working in the sector. The two groups collaborated in order to develop the ideas and launch the project, as well as to exchange their knowledge and provide direction in order to ensure that all of the goals would be successfully accomplished.The Kindred Group reported at the beginning of April that their overall revenue for the first quarter of the current year was £322 million, which is equivalent to £247 million.

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