Hard Rock and Sports Illustrated Swimsuit extends partnership

Hard Rock and Sports Illustrated Swimsuit extends partnership

The 19th of May marks the release of the annual issue of Sports Illustrated Swimsuit, which is published by the magazine Sports Illustrated and sponsored by real-money casino Hard Rock Casino. 

The issue 2022 Swimsuit, which got substantial media coverage this week when it announced its cover stars, is the result of the second cooperation between Hard Rock and the swimwear brand.

Hard Rock Casino

Hard Rock Hotel Supports Diversity in New SI Swimsuit Edition

In 2021, the casino operator, which the Seminole Tribe of Florida formerly controlled, joined Swimsuit as the company’s first property partner. The hotel resort and real-money casino support Sports Illustrated’s Pay With Change initiative, which aims to promote gender equality and female empowerment. This year’s edition features one of the most diverse arrays of cover stars, including Kim Kardashian and Ciara, in addition to the magazine’s oldest-ever cover model, Maye Musk, and its first Asian plus-size model, Yumi Nu. .

Corporate Notes 

The President of Gaming at Hard Rock Keith Sheldon made the following statement that as a brand that has stayed true to its mottos, ‘Love All, Serve All’ and All Is One for over 50 years, Hard Rock International is honored to join forces with Sports Illustrated Swimsuit for the second year in a row and to serve as a backdrop for the highly coveted issue that empowers women all over the world,” said Sheldon. Hard Rock International is a brand that has stayed true to its mottos In order to celebrate the release of this edition, Hard Rock will be hosting a number of activities throughout its properties, beginning with the grand opening of its newest hotel on May 19 at the Hard Rock Hotel New York. The festival will proceed to the Seminole Hard Rock Hotel & Casino Hollywood in Florida on May 21 for a two-day grand finale with outdoor performance. The concert will take place on the second day of the event.

About The Real-Money Casino

Hard Rock International (HRI) has hotels, casinos, rock shops, live performance venues, and cafes in 68 countries and 253 locations. HRI also established an online sportsbook, retail sportsbook, and internet gaming platform in 2020. Hard Rock holds the world’s biggest and most precious collection of real rock memorabilia, starting with an Eric Clapton guitar. Hard Rock was named one of Forbes Magazine’s Best Employers for Diversity, a Top Employer for Women, and the Top Employer in Travel & Leisure, Gaming, and Entertainment in 2021. In 2021, Hard Rock was recognized a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and the best performing hotel brand in J.D. Power’s North America Hotel Guest Satisfaction Study. Seminole Tribe of Florida owns HRI’s brand.

About The Sports Illustrated Swimsuit Issue

The SI Swimsuit edition is a cultural icon. The problem has launched successful careers in journalism, fashion, business, TV, and cinema. The famous and creative institution sets the cultural tone and sparks debate about global beauty. Sports Illustrated Swimsuit promotes body confidence and self-expression via digital content and distinctive experiences that nourish the body, soul, and spirit. SI Swimsuit is committed to creating an inspiring media platform where people can connect, explore, and participate with health, travel, culinary, style, and beauty content 24/7.



About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.