OPTX, the premier casino data software firm located in Las Vegas, is pleased to announce the addition of the Chewelah Casino in Washington to its elite clientele. 

OPTX will provide the partnership terms with the capacity to segment Chewelah Casino’s database in order to provide personalized communications for its real-money casino players.

OPTX boosts Chewelah Casino’s marketing side

Chewelah Casino, located near Chewelah, Washington, has chosen OPTX for its marketing goods. Chewelah Casino, which bills itself as a “place that serves you well,” will enhance the already excellent visitor experience with OPTX’s assistance. 

Chewelah Casino’s General Manager, Dwayne Fitzgerald, said that the company’s ongoing objective has been to create tailored marketing for its players. “OPTX will enable everyone to segment their information in order to produce personalized communications for our players. We cannot wait to get going. With OPTX, Chewelah will be able to implement functionally complicated and automated marketing campaigns, which will not only save their team members time but also improve the accuracy and efficacy of their marketing spending.

Increasing their Platform Features for their Users

The OPTX platform has features aimed for marketing teams charged with increasing acquisition, revenue, and brand loyalty for their property. On both the web and mobile, the marketing module delivers real-time campaign performance, revenue predictions, and essential database analytics. 

The program offers a comprehensive solution for slot machines, marketing and campaigns, player development, and artificial intelligence. OPTX’s data intelligence creates actionable recommendations for casino operators, provides real-time individualized insights to ensure no actionable player is missed, and enables teams to spend less time compiling data and more time implementing strategies that increase guest visitation, revenue, and profitability.

About OPTX Platform

OPTX was created in the second half of 2019 by former casino executives who think that only by combining operations, people, and technology can significant outcomes be accomplished. The OPTX solution was built from the bottom up to simplify complicated procedures and enhance operational efficiency. As an enterprise technology solution for casino owners, OPTX collects, purifies, and delivers relevant player data from different source systems in a manner that is easily understood.