Online casino content provider White Hat Gaming has made several strategic moves lately to strengthen its global footprint in the igaming space. 

The firm most recently collaborated with sports betting market leader DraftKings and agreed to provide the latter’s content arm, White Hat Studios, with various items. 

Now, the business has reached an agreement to make it possible for Aspire Global’s Pariplay igaming content to be accessed by partner operators and the audiences they serve.

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The sustained collaboration of gaming companies has resulted in a new chapter in the history of igaming that is mutually beneficial to all parties involved. 

This new chapter brings rival gaming companies together and pools their efforts when it comes to the distribution of products, leaving it up to players to choose which games they enjoy playing the most. 

White Hat Gaming’s existing partners will now be accessible via 12,000 games that are part of Pariplay’s unique Fusion platform, which Pariplay will deploy. 

Fusion is an important addition in addition to the fact that it will be deployed together with a number of tools that are built around retention and conversion of new players, and that offer a data-driven breakdown of what causes players to stick with brands and what their preferred form of entertainment is.

White Hat Gaming is able to provide a fantastic casino and sportsbook experience that is founded on technology that is both modular and totally configurable. Already, there are 3,000 games available on the iGaming platform, provided by 120 different developers. 

The non-US operator partnerships are the primary focus of the transaction, and additional growth is also on the agenda. In addition, Ontario is participating in the collaboration. The chance was welcomed by Pariplay Vice President of Sales Andrew Maclean, who also praised White Hat Gaming on their expertise:

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Maclean divulged the information that the cooperation had been discussed at ICE London, which is recognized as one of the most important industry gatherings. 

Michael Waterfield, Vice President of Commercial Operations for White Hat Gaming, expressed excitement about the agreement. He went on to say that the distinct product selection and engagement tools offered by Pariplay were a “welcome boost” to the current offer given by the firm. 

Meanwhile, Pariplay has been in the news for many noteworthy reasons so far this year. Earlier in this month, the business announced that it will be powering the PlayStar NJ service. Additionally, the company has committed to supply content to Winpot.mx, which is a subsidiary of Wiztech.