As a result of being an official sports betting partner of the National Basketball Association in Ontario, Canada-based online casino and gaming giant Ontario Lottery and Gaming Corporation has expanded its footprint in the US athletic arena.

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Multi-year relationship with the NBA

After being appointed the first sportsbook partner of the MLB in the Canadian province last week, members of the OLG’s Proline sports betting and online casino company will be able to gamble on the NBA draft for the first time with this new partnership. In addition, OLG will continue to use NBA betting data, incorporate official league marks and emblems into chosen products, and collaborate with the NBA on “a range of entertaining basketball content” for its sports betting, lottery, and igaming consumers. Under the terms of the new multi year agreement, OLG and the NBA will “create unique experiences’ ‘ on Proline+, OLG’s online sportsbook, and via a retail product that is accessible at almost 10,000 locations around the area.

Press Release Statement 

The NBA’s Associate Vice President of International Gaming and Data Ventures, Kuljeet Sindhar, remarked, “This extended connection is the latest iteration of their highly valued, long-term relationship with OLG.” In a new age for sports betting in Ontario, the firm is excited to continue collaborating with OLG to develop the fan experience.

Dave Pridmore, OLG’s Chief Digital and Strategy Officer, said, “Continuing its engagement with an outstanding organization like the NBA will help OLG generate additional excitement and possibilities for basketball fans on Proline+ and Proline at retail.” They are happy to provide NBA Draft wagering for the first time and to bring our dedicated sports bettors even closer to the action with unique material and games.

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