FanDuel and the National Football League have reinforced their collaboration in Ontario, Canada, and throughout the broader sports and betting scene in North America. FanDuel is now the organization’s official sportsbook partner, suggesting its intent to grow in the particular casino and sports betting jurisdiction.

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Official Sports Betting Partners in Canada

FanDuel is equally focused on expanding in Canada and the United States, with plans to expand into additional jurisdictions as soon as opportunities arise.

The formal collaboration between the NFL and the sportsbook will increase the opportunities for Canadian football fans to connect with the sport. FanDuel will have the right to exploit NFL intellectual property, assets, and brand awareness in North America in order to enhance its own offering and create value-added products to interact with sports fans.

Additionally, FanDuel will investigate alternative fantasy and free-to-play possibilities. This enables FanDuel to build and launch a variety of fantasy games and NFL-themed campaigns to increase the league’s and its own awareness, including unique and valuable offers such as Super Bowl vacations and tickets, among other perks for participants.

FanDuel will also be marketed on NFL digital platforms, giving the bookmaker a further boost in the Canadian and American markets.

FanDuel Committed to Responsible Gambling

According to Gavin Kemp, director of corporate partnerships for NFL Canada, this partnership will allow the NFL to provide Canadian fans with a richer and more entertaining experience, increase fan engagement, and expand the league’s and sport’s reach.

FanDuel is a global leader in the gaming industry, and they are excited to bring Canadian NFL fans even closer to the game. FanDuel will also use its agreement with TSN to assure its participation in exclusive NFL broadcasts aimed towards the Canadian market.

FanDuel will seamlessly integrate its platform into TSN and provide spectators with a unique perspective on the sports betting experience. Each week, new NFL tales will be released.

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