Leading provider of free-to-play sports betting technology provider Low6 announced the introduction of a new Business to Business white-label gamification solution at the end of June.

The corporation announced the completion of its rebranding. New brand features for Low6 include a new logo, a new business identity, and a new slogan.

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“Make Your Play” – The New Slogan of Low6

The firm has chosen the slogan “Make Your Play” to describe its new gamification strategy, as shown by the recent introduction of its white-label platform. The new brand components have been meticulously selected to reflect the company’s “present position and offering to the market,” as well as its progress over the last year.

The new white-label offering will be used to provide media firms and sports betting operators with enhanced data collecting and acquisition capabilities. Jamie Mitchell, the chief executive officer of Low6, elaborated on how the company’s revolutionary technology “captured the attention of sports clubs, leagues, and industry operators” during the last two years.

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Mitchell also cited the company’s new alliances and the addition of significant industry awards to its portfolio, noting that Low6 wanted to represent all of these developments and the expansion of gamification prospects via new brand aspects. The company’s gamification ideas of the next generation earned it several honors.

The list includes “Rising Star” and “Virtual and Fantasy Operator” from the 2021 EGR Operator Awards, as well as “Industry Rising Star” from the 2022 SiGMA Americas Award, “Freeplay Gaming Supplier” from the 2022 EGR North America Awards, and “Fantasy & DFS Supplier” from the 2022 EGR B2B Awards. 

Low6’s new logo was created to reflect the fact that the company’s technology would provide the top acquisition play for the entire gaming and sports betting sector. Initially, the firm flourished as a supplier of free-to-play formats to a number of prominent international sports clubs and leagues, including as the National Basketball Association, the National Football League, the Detroit Pistons, Jacksonville Jaguars, and the Cincinnati Bengals.

The announcement of the renaming comes less than a month after Low6 co-founder Wayne Stevenson opted to leave the firm after five years of service. UltimateFan, a fantasy sports game developed by Low6, placed #1 in the App Store’s Top Grossing Apps chart with a total of 150,000 installations across the company’s partner games. The game also received the coveted EGR Awards for “Innovation of the Year” and “Best Fantasy Product.”

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