To strengthen its footprint in the area, iSoftBet, the most prominent online casino games provider and content aggregator, has formed a content agreement with the Bulgarian operator company Alphabet Gaming.

As a result of this partnership, a complete selection of iSoftBet’s most popular game and video slot releases will be made available via the Alphawin brand of the group’s online casino.

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iSoftBet strengthens position with the Alphabet Gaming

The most recent agreement adds to a series of previous alliances that have increased the reach of the provider throughout Europe’s regulated markets. 

It also signals an expansion of iSoftBet’s footprint in the Bulgarian market. The most recent agreement represents an expansion of iSoftBet’s footprint in the Bulgarian market. It is the latest in a series of recent collaborations that have boosted the supplier’s reach throughout Europe’s regulated territories. The partnership with Alphabet Gaming follows on the heels of IGT’s recent €160 million purchase of iSoftBet, which will result in the company’s content inventory being nearly increased by 225 games and more than doubled in size overall.

As soon as the acquisition is finalized, IGT’s interactive division will be able to increase the number of games offered at its online casinos. This will be accomplished by adding iSoftBet’s custom-built aggregation platform, which will enable the business to provide its customers with access to games developed by other companies. In addition to this, IGT will have access to the data-driven marketing and user engagement capabilities provided by iSoftBet as a result of the transaction. Established in 2007 with a significant presence in the land-based sector, Alphabet Gaming has lately extended its operations to serve to the internet environment. Additionally, the company has secured a license to operate in the regulated market in Bulgaria.

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iSoftBet’s Chief Commercial Officer, Federica Faggiano, said that the company is ecstatic to announce the creation of their cooperation with Alphabet Gaming and its subsidiary brands. This partnership will allow the companies to more effectively market their respective products. The material will now be included on the website of the group’s online casino brand, which goes by the name Alphawin, among other popular advances from the broader sector. This transaction demonstrates not just the popularity of the material in Bulgaria but also the company’s commitment to the area for the long term.

Alphabet Gaming’s Chief Executive Officer, Lyubomir Zaharinov, stated that “Signing a deal with a provider of iSoftBet’s status is a huge win for us, and our online casino brand Alphawin will reap the benefits of receiving a selection of its most popular products.” Alphabet Gaming is a subsidiary of Alphabet Inc.

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