Codere, a casino and sports betting operator facing the LatAm market, has been one of the principal sponsors of the Argentine football club Atlético River Plate. The revamped deal will provide a substantial economic boost to the club. In return, Codere’s emblem will relocate from the sleeves to the front of the team’s jerseys, where Turkish Airlines’ logo formerly resided.

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River Plate’s partners include notable corporations

The partnership with Codere will significantly increase River Plate’s financial resources. Previously, the gambling operator paid $2 million every year to have its logo displayed on the sleeves of the team’s shirts. Now that the gaming corporation has relocated its branding to the front, the total amount will increase to $3.5 million. The sponsorship agreement is valid until mid-year 2025. The partnership with the Spanish corporation will also offer River Plate with extra revenue based on its success. The additional sum will vary from $300,000 to $50,000 if the squad wins a major cup or league. The new primary sponsor will make its debut at River Plate’s match against Independiente on August 7.

As a result of the departure of Turkish Airlines as the team’s primary sponsor and their replacement with Codere on the chest, the sleeves of the jersey will carry the travel insurance firm Assist Card. Amazon Prime Video, the Konami football simulation game PES, and the sports fan voting app Socios.com complete the list of sponsors on the jerseys. Jorge Brito, president of Atlético River Plate, praised the newly extended arrangement, stating that the team’s joy in having such a prominent worldwide company as its principal sponsor was immense. According to Brito, a stronger interaction between Codere and the team would build and deepen the mutual trust between the two parties.

Codere continues to expand its presence throughout Latin America

The latest sponsorship commitment by Codere strengthens the company’s status as one of Argentina’s major operators. Carlos Sabanza, head of sponsorships at Codere, indicated that the firm was pleased to be associated with the team. He said that they will continue to work together to develop the Codere brand and give the Argentine audience with entertaining content.

Sabanza also highlighted the company’s expanding social responsibilities. The operator is among the most important in Latin America and initiates sponsorship activities on a regular basis. This month, Codere contributed $300,000 from their football betting revenue to the non-profit organization “She Wins.” The monies will assist in the empowerment of women through sports and education. Additionally, the brand maintains its #CodereConEllas campaign, which comprises in-depth digital interviews with female soccer players, administrators, and technicians. They discuss what it’s like to work in a sport dominated by men and the obstacles they had to face in order to earn a spot there.

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