Live dealer games provider BetGames hopes to accomplish its “strongest launch year in business history” after launching a game shows vertical with the online casino and sports betting Entain in a “landmark partnership.”

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Integral to Succession of Advancements 

This, according to BetGames, will be “integral to a succession of advancements” in 2022, as the live dealer and betting games studio seeks to extend its vertical offerings to three. 

BetGames will supply Entain with a total of three customized game shows, the first of which will be dubbed Starzle, as part of the agreement. In addition, the sponsored press release states that the new vertical would “present the industry’s first number-themed game show” that mixes number-themed mechanics with card-based features. 

Entain’s brand portfolio, which includes bwin, Coral, Ladbrokes, Sportingbet, Foxy Bingo, Gala, and PartyCasino, will provide the products . The cooperation will be initiated with a direct integration into Ladbrokes’s platform.

Corporate Notes 

This is a game changer for the firm and a consequence of their successful transition over the last 18 months, according to BetGames CEO Andreas Koeberl. 

The great partnership with Entain’s outstanding product, brand, and commercial teams allowed them to launch the game in just nine months, from conception to production. 

The game show product line is a carefully selected, tier-one-focused vertical that will give customers with an unmatched gambling experience. They are highly excited and convinced that it will appeal to a large number of igaming consumers.

Graciella Anthony, Head of Live Casino at Entain, said that working closely with BetGames was a terrific experience and a testimony to what they can do together, and they couldn’t be more eager to work with them again. 

In addition, Starzle is a long-term exclusive to Entain, which is additional evidence of their aspiration to be the home of live games shows and to continue providing its clients with the most innovative and engaging content on the market.

Adam Lahouiri, Live Casino Commercial & Product Manager at Entain, said that it was a joy to collaborate with BetGames’s experienced team on this fascinating initiative. They are pleased with the result and are looking forward to growing their exclusive game show lineup.

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