Novibet and Gaming Innovation Group have renewed their agreement, with the sports betting and online casino tech provider continuing to use GiG’s Comply solution to automatically assure affiliate marketing program compliance.

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Novibet Will Proceed to Utilize GiG’s Comply

The Gambling Innovation Group (GiG) stated on its website that it has extended its agreement with Novibet, a European gaming operator, and will continue to provide the operator with its Comply product. 

According to GiG’s news release, Comply is an automated marketing compliance technology that can “analyze web sites for material including links, iGaming code red phrases, and regulatory requirements.”

Utilizing such solutions helps operators, like Novibet, to achieve and maintain control over their marketing compliance in an active and proactive manner. 

Supposedly, the tool is very configurable and adaptable, allowing for a great degree of fine-tuning criteria and many factors. Novibet’s international affiliate manager (IAM), George Gerakanakis, was quoted in a news article as claiming that GiG’s “Comply tool” would continue to help the affiliate compliance team in all regulated areas where the firm operates.

Soon-to-Be Realized Novibet Expansion Strategies

And Novibet has been quite active, expanding its influence across several continents. At the beginning of April, Novibet strengthened its reputation in Ireland by signing top jockey Brian Hughes. 

This immediately followed the company’s March 31 announcement of its desire to go public. Novibet’s chief executive officer, George Athanasopoulos, said that the company’s development strategy has centered on creating “positive cash flow” and “efficiently entering” new markets. 

Mr. Athanasopoulos said when addressing the Caesars and Big Bola agreement that Novibet has announced: “The extension of the iCasino platform into additional regulated territories, especially in North America, is a key component of itsgrowth plan.”

The partnership with Caesars will allow Novibet to operate in New Jersey and Pennsylvania by 2023, after securing the necessary licenses and operating permissions. 

The ten-year agreements will expand Novibet extensive gaming offering into the United States, marking a significant corporate milestone. As for the second significant North American agreement, Novibet inked Big Bola Casinos, allowing the firm to expand into Mexico. 

Big Bola Casinos is one of the few operators in the nation with a license to provide iGaming and online sports betting services, making the $1 billion Mexican market ready for Novibet to get into before the end of the year, as predicted.

The Canadian gaming market is also on Novibet’s development agenda, and the operator has already sought for a license to operate in Ontario, shortly after the Canadian province legalized and began regulating online gambling. Launch is anticipated there towards the end of the year as well.

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