Sponsorship of front-of-shirt gambling is “on the increase” again

Sponsorship of front-of-shirt gambling is “on the increase” again

According to recent information from Caytoo, front-of-shirt (FoS) betting sponsorships, which feature casino and sports betting brands, have made a “little return” after seeing a drop-down in activity in the previous year.

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Gambling Shirt Sponsors

Backing on the Rise Results to Third- Highest Growth in FoS

Gambling witnessed the third-highest growth in FoS transactions among England’s 226 professional football, cricket, and rugby clubs, despite the fact that the Premier League is considering banning the practice. 

As a consequence of this, the industry currently accounts for 9.2 percent of all sponsors, placing it in second position after the automotive industry, which contributes 10.5 percent of all sponsors, and ahead of the retail business, which contributes 8.8 percent. 

In contrast to claims that Premier League teams are prepared to support the legalization of gambling, gambling companies account for more football FoS sponsors than any other industry, with a share of 15.4 percent. This is the case despite the fact that gambling is illegal.

Earlier this year, the top-flight football teams in England were supposed to have a vote on whether or not to terminate gambling-related FoS accords, but the vote was postponed due to the instability in government. 

Despite the fact that just 20 of England’s professional football teams compete in the Premier League, Caytoo’s results may provide some cause for worry over the general desire of clubs for a voluntary ban.

Press Release Statements 

Alex Burmaster, Head of Research and Analysis at Caytoo, remarked on this and other areas, making the observation that It’s a noteworthy return to favor for gambling after its proportion of sponsorships practically halved from 2019 to 2021. 

Caytoo is a company that specializes in market research and analysis. However, this year, partnerships in rugby and cricket have resulted in a minor resurgence, which will surprise many people given that the majority of media on gambling sponsorship focuses on football. 

And although the casino industry did see a little increase in revenue, other industries did not fare as well. The financial services industry, which was the second most dominating sector in the previous year, saw the greatest decline, dropping from 8.4 percent to 6.1 percent, while the alcohol industry experienced a decrease from 3.1 percent to 1.3 percent.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.