Almost Friday Media, a content network and lifestyle brand, has signed a multi-channel agreement with the online casino and sports betting brand BetMGM to deliver assets across various social, digital, and physical media.
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Guest to have All Access to Co-Branded Promotions
Almost Friday will distribute content via social media platforms, YouTube, Discord, live streams, podcasts, events, merchandise, and newsletters.
Under the terms of the agreement, Almost Friday users will have access to co-branded promotions, betting opportunities, exclusive merchandise, live events, and a network-wide media plan.
Andrew Kenward, president and chief operating officer of Almost Friday, stated that sports are a vital pillar of the Almost Friday content ecosystem.
As online sports betting expands in the United States, they recognize that it can be intimidating for new fans. Over a week, Almost Friday’s network of over 25 brands generates over 120 million impressions.
Maintaining Position as an Industry Leader
BetMGM CRO Matt Prevost stated that the company’s plans to keep BetMGM’s voice distinct as a premium online gaming platform rely heavily on elevated, organic content.
Almost Friday Media is an excellent partner that helps us maintain its position as an industry leader. This week, BetMGM extended and broadened its cross-platform, multi-year agreement with SportsGrid.
BetMGM will now provide odds and promotions for the entirety of SportsGrid’s Ferrall Coast to Coast broadcast, while SportsGrid’s lead pro football analyst Warren Sharpe will give live reports from MGM Resorts locations across all of the company’s digital and social platforms.
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