• SportsGrid Technology Solutions has stated in a press release that its unique video and editorial material will be integrated into Sportradar’s data and visualization tools.
• The company expects that this would not only expand its own presence and market reach, but also assist Sportradar to provide more data-driven insights to sports betting brands and bettors. 
• In particular, the company will collaborate with publishers and offer them monetization options.

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Value Creation for Sports Fans, Bettors, and Publishers

The cooperation will focus primarily on enhancing Sportradar’s understanding of sports betting news coverage and analysis and sharing that knowledge with its publisher network clients. 

Sportradar will now be able to integrate its own data sets and cutting-edge analytics with SportsGrid’s extensive daily editorial coverage, which includes shared video and article material, in order to provide even greater value to participating partners.

Sportradar’s ad:s service clients will now have the chance to unlock sports gaming audience-related revenue thanks to SportsGrid’s coverage of a variety of popular and well watched sports, including basketball, football, college sports, baseball, golf, tennis, soccer, and many others.

Providing Excellent Service while Creating Value in Content

Jason Sukhraj, general manager of syndication for SportsGrid, stated that the company’s material is uniquely positioned to give publishers with in-depth sports betting knowledge and insights. 

Mike Smith, the head of advertising sales for Sportradar in the United States, praised the quality of the video and editorial content provided by SportsGrid.

Smith was confident that the partnership would provide clients with timely, engaging, and interesting content that would appeal to sports fans and bettors alike, as well as provide publishers with an additional excellent way to monetize their audiences while ensuring integrity and creating value for all sports enthusiasts, regardless of their propensity to wager on the outcomes of sporting events.

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