• Kindred Group, an online casino and sports betting company, and the Philadelphia Eagles have extended their collaboration through the 2024/25 season, with Kindred’s flagship brand Unibet serving as the Eagles’ official casino, online casino games, and sportsbook partner.
• Unibet of Kindred Group was designated the Eagles’ Official Partner for Online Casino, Casino, Online Games, and Sportsbook.
• In addition to in-stadium and digital activations, Unibet acquired a dedicated area within the Eagles’ stadium.

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Essential Piece Going Forward

The new three-year deal will allow Kindred and the Eagles to continue developing their connection, which began in November 2019 when Unibet became the official casino partner of the NFL organization.

Kindred Group senior vice president of North America Manuel Stan emphasized the significance of the partnership with the Eagles as a “key pillar in Unibet’s strategy in Pennsylvania” from the moment the company entered the Keystone State. He added that the partnership “will continue to be an essential component going forward

The company is delighted to extend the partnership and will continue to produce unique and engaging programs at the stadium and online, he added. In addition to being designated as the Official Partner for Online Casino, Casino, Online Games, and Sportsbook of the Eagles, Unibet will have a dedicated ‘Unibet Landing’ location at Lincoln Financial Field where the brand will be able to host events and activities throughout the year aimed at fan engagement.

Forward-Thinking Approach to the Industry

The Philadelphia Eagles’ vice president of corporate partnerships, Brian Napoli, was ecstatic to learn that the partnership with Unibet had been extended for an additional three years. He cited Unibet’s “forward-thinking approach” as crucial to empowering the franchise to connect with its fans in “new and interactive ways.”

Kindred’s flagship brand and the Philadelphia Eagles will deepen their relationship by providing users with Eagles-branded mobile casino games, such as slots, blackjack, and others, while Unibet will activate at the Eagles stadium and on the team’s digital sites.

This is the second three-year extension of the gaming group’s cooperation with an NFL franchise. Kindred and the Philadelphia Eagles expanded their partnership in October 2020, with Unibet becoming the franchise’s Official Sportsbook Partner in addition to its Official Casino Partner status.

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