Rightlander Unveils Smart Workbench Marketing Compliance Instrument

Rightlander Unveils Smart Workbench Marketing Compliance Instrument


Rightlander, the foremost authority on advertising and affiliate compliance for casino and sports betting businesses, has announced the release of an innovative marketing compliance solution.

The new solution decreases the amount of time required to resolve compliance issues.

Rightlander’s founder, Ian Sims, expresses his enthusiasm.

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Rightlander Launches New Compliance Instrument

On Monday, Rightlander announced the debut of their new product, Smart Workbench. The unique solution employs cutting-edge technology and aims to dramatically minimize compliance-related duties and workload. According to Rightlander, the new tool decreases analytical requirements by about 80%, resulting in a quicker work tempo.

Rightlander examines and analyzes millions of pages across various worldwide jurisdictions each month for potential compliance issues. Now, the company’s new tool will be able to learn from operator outcomes, reducing the amount of time required to resolve compliance issues.

The novel system may indicate various information, such as bonuses, false marketing ideas, logos, and links, that may cause compliance concerns. In addition, Smart Workbench channels only the data that is pertinent to a particular operator, omitting any superfluous information. The new solution from Rightlander has the capability to prioritize concerns and generate a report for the operator. This allows businesses using the program to make well-informed decisions without wasting time.

But there’s more. Smart Workbench can be an enormously useful tool for tiny teams of operators. This is due to the fact that the solution may convert concerns into foreign languages. This unique functionality will definitely prove helpful for operators working in jurisdictions with several languages.

In addition, the system provides operators with the ability to dismiss complaints as non-issues. These actions are later analyzed by the system, which can make similar decisions in the future for comparable concerns. Although the Smart Workbench will first be offered in the United Kingdom, introductions in additional areas are imminent.

The solution is anticipated to provide advantages to operators

Rightlander’s founder, Ian Sims, regarded the new solution as revolutionary. He explained that the organization scans millions of pages to check operator compliance and identify any problems. 

This year, according to him, Rightlander’s compliance teams were focused on minimizing the volume of data they process without reducing the scan volumes.

Sims explained that the Smart Workbench eliminates approximately 80% of wrongly detected errors. In addition, the solution learns from operator decisions, reducing the time required to handle future compliance issues.

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.