PlayStar has taken another step towards attaining its goals for the American market following its entry into New Jersey. 

Recently, the company finalized a market access agreement with Caesars in Indiana, and now it is bolstering this agreement with a similar agreement with GF Gaming to launch operations in Colorado.

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PlayStar Enters Into Another Market Access Agreement

While PlayStar has not yet obtained a license in the state, the firm is anxious to secure a market access arrangement and establish a direct connection to the player bases in Colorado. PlayStar is certain that Colorado will be a wonderful place for online gambling when it becomes legalized.

The state’s 6 million population will provide a sizable player pool, but there is also a great deal of transit that might provide additional money. 

For this purpose, PlayStar has chosen GF Gaming, a Colorado-based corporation renowned for its Famous Bonanza and Easy Street Casinos brands, as its partner. 

PlayStar believes it can surpass this offer by introducing its own brand of personalization, customer experience, and engagement, all of which are suited to the preferences and demands of the local market. This has been one of the company’s primary focuses in any of the markets it has entered to date.

As the New Jersey experience has proved, the organization is similarly committed to developing a proposition that has a lasting impact and allows players to enjoy the experience. 

Adam Noble, co-founder and chief business development officer of PlayStar, stated that the PlayStar brand is devoted to creating the greatest possible experience for the United States market.

The Right Partner for GF Gaming

Noble affirmed that by gaining this market access agreement, the company is already sending a strong signal that it is prepared to expand as soon as the regulatory environment permits. 

With market access in New Jersey, Pennsylvania, Indiana, and now Colorado, as well as upcoming announcements, we have established a growth path for the foreseeable future. However, the company is not stopping there; expanding market access is a primary priority as we approach G2E this week.

Roger Brown, the general manager of GF Gaming, stated that PlayStar’s track record in the United States demonstrates why the company should partner with the online casino operator. He remarked that PlayStar places a significant emphasis on supporting local communities, and GF Gaming does the same.

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