US Integrity has reached an agreement with micro-betting-focused business Betr just in time for the sports betting firm’s January launch on the Ohio market. 

Jake Paul, a social media influencer and investor, has already launched a successful marketing campaign for Betr, which is still in its growth phase. 

The company’s efforts resulted in the acquisition of hundreds of thousands of followers on various social media sites. The sports wagering monitoring company’s unique dashboard will provide integrity monitoring.

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US Integrity Will Provide Betr With Integrity Monitoring Services

As part of the deal, the company that offers the highest level of protection against betting-related corruption and fraud will provide Betr with the essential integrity monitoring services. This will be accomplished via a proprietary dashboard. 

US Integrity will also conduct intricate analytics on vast amounts of data in an effort to identify any unusual betting trends or contest-level concerns.

Betr’s head of product Alex Ursa discussed the significance of sports betting experiences while expressing their excitement about their new partnership with US Integrity and the imminent launch of their “innovative platform” in Ohio. 

Ursa highlighted that US Integrity’s “proactive approach to safeguarding integrity” will be crucial for recognizing any suspicious wagering actions. Jake Paul and Joey Levy started Betr in 2022 as the first direct-to-consumer sports betting startup with an emphasis on micro-betting. Additionally, the firm has its own new media initiative geared toward the next generation of sports fans.

Proud to be Partner With Betr, US Integrity

Matthew Holt, CEO and co-founder of US Integrity, stated that the company was “glad to collaborate with Betr” and their “amazing team” while supporting their expansion on the American and Canadian regulated sports betting markets. 

Holt stated that US Integrity aspires to provide all clients with conflict-free, cutting-edge insights and full compliance services. The company is backed by a number of investors, including Las Vegas Sands and SeventySix Capital, and has formed relationships with a number of the most popular US professional sports leagues and collegiate conferences. 

Their relationship with prominent gaming industry authorities and licensed operators is another evidence of their dedication to their profession.

The corporation with offices in New York and Las Vegas stated that all of its partners adhere to the “highest integrity standards,” adding that Betr is “no exception.” In addition, Holt described these collaborations as possibilities to ensure the integrity of sports betting and to further enhance their own detection systems. 

US Integrity struck a collaboration agreement with Saracen Casino Resort, the operator with the largest sportsbook in Arkansas, last week. TonyBet partnered with US Integrity prior to its launch in Ontario before the end of the year.

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