Camelot Lottery Solutions and Michigan Lottery have signed a new partnership whereby the former will become the Great Lakes lottery‘s official supplier of e-instant games. 

This agreement will enhance the state lottery’s online platform.

Camelot will provide a variety of e-instant titles that are among the most popular products enjoyed by players in the state and around the world, allowing the local lottery to receive a nice content boost that will result in increased player engagement and increased state revenue.

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Camelot’s Michigan Lottery Acquires Additional e-Instant Games

Camelot has confirmed that it intends to deploy its games in a manner that will allow the lottery to deploy them effectively, thereby enhancing state education programs and delivering a net benefit to the Michigan Lottery. 

Camelot will also actively seek to develop digital products that enable the Michigan Lottery to advertise and distribute its products in a socially responsible manner.

Forming a Partnership within the US Lottery Market

Wayne Pickup, the chief executive officer of Camelot Lottery Solutions, stated that the Michigan Lottery has established itself as a leader in e-Instant performance in the United States.

Camelot will not enter the US lottery market for the first time. The company has had a partnership with the Illinois Lottery since 2017 and has been operating with it. In 2015, the company entered the U.S. market by forming a partnership with the Arkansas Scholarship Lottery.

The Lottery is Confident in the Arrangement to Enhance Its Online Platform

The manager of player relations for the Michigan Lottery, Jake Harris, also lauded the new partnership and welcomed the chance to offer players more innovative lottery products, which will unquestionably assist in enhancing the online lottery platform and its appeal to local players.

The new partnership is part of an important re-calibration for Camelot, which is diving more aggressively into the North American market after suffering a defeat in the United Kingdom at the hands of Allwyn, which will succeed Camelot as the operator of the UK National Lottery.

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