Internet Vikings, a global hosting provider, has expanded its partnership with GAN, a leading online casino, and sports betting platform provider. The parties announced Wednesday that they had expanded their collaboration on the regulated U.S. market to 15 states.
Vikings expanded their agreement with GAN. Thanks to the most recent partnership, the two parties agreed to collaborate in a total of fifteen U.S. states.
Both the GAN and Internet Vikings management teams are enthusiastic about the expansion.
GAN and Internet Vikings Extend Current Agreement
Internet Vikings entered the United States at the beginning of last year. Since then, the company’s services have expanded rapidly, and it is now the first nationwide iGaming hosting provider to receive Nevada approval.
Since it entered the United States, Internet Vikings have consistently expanded its reach and now provides services to all of the country’s major markets. Additionally, the company pledged to continue its expansion in the United States.
Creating a Solid Foundation in Online Sports Betting Market
The most recent partnership between Internet Vikings and GAN is based on a solid foundation. Initially, the two companies announced their first partnership in April 2022, aiming to expand their presence in the country’s market.
Initially collaborating in two U.S. states, the partnership between the two parties now encompasses an additional thirteen states. The companies have now joined forces and cover the most important online betting markets in the United States due to the most recent agreement.
The companies, which had been collaborating in two U.S. states since the spring of 2022, expanded their operations to thirteen additional U.S. states in October 2022, thereby dominating the largest American and online sports betting markets.
The collaboration is anticipated to yield benefits for both parties
Rickard Vikstrom, CEO and founder of Internet Vikings, expressed his excitement by stating that the partnership with GAN is the beginning of an expansion into additional states.
He explained that the country’s iGaming and sports betting markets initially appeared to be challenging to penetrate. Nonetheless, Internet Vikings demonstrated that capitalizing on U.S. markets is possible ”with the right partner at hand,” according to Vikstrom.
Lastly, the chief executive officer of the company stated that the new agreement ”has laid a solid foundation for other industry-related European and local businesses that wish to expand into and throughout the U.S. market.”
Expansion Represents a Significant Milestone to Market
Similarly, Blake Riley, GAN’s director of B2B sports project management, acknowledged that the new deal represents an important achievement for the company. ”Since the agreement’s inception, Internet Vikings has proven to be a trustworthy and valuable partner,” he added. Last but not least, Riley explained that Internet Vikings’ services support GAN’s objectives and contribute to the company’s expansion and consolidation in the United States.
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