Maine legalized sports betting in May 2022 and may launch it this summer.  The Maine Gambling Control Unit, the agency in charge of regulation, is still developing the legal framework.

Interested parties have until March 3 to submit statements on the proposed guidelines, which may be more stringent than those of any other state.

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The state plans to offer up to ten retail sportsbooks and up to four online sports betting licenses, with a 10% tax on revenue. Strict advertising limitations, including restrictions on TV ads, are also proposed.

Tim Moore, president of the Maine Association of Broadcasters, has criticized the regulations for being unfair and violating the First Amendment. The regulations may still undergo modifications before sports betting launches in Maine.

Planning to Introduce Sports Betting in the Market this Summer

In May 2022, Maine became the first state to legalize sports betting. Due to the fact that the Maine Gambling Control Unit, the agency in charge of regulating sports betting, is still in the process of developing the legal framework, the activity has not yet been put into motion.

Now, a new article from WGME says that the state of Maine may legalize sports betting this summer, but that the proposed rules for the activity may be stricter than any other state’s.

Formal Stance About the Proposed Regulatory Framework

The proposed guidelines allowing gambling on sports will be up for further discussion for one more month. In order to provide a formal stance on the proposed regulatory framework, interested parties will have until March 3 to submit their statements. If there are no further setbacks, this indicates that Maine will be able to legally begin accepting wagers on sporting events throughout the summer. However, it is too soon to make a determination at this point due to the fact that the gaming regulator has not even recommended a date for the launch of the product.

Strict Regulations for the Promotion of Gambling

The state would levy a 10% tax on the revenue that sports wagering businesses bring in if the proposed regulations for sports betting were to become law. Under the proposed rule for sports betting, licenses for up to ten retail sportsbooks and up to four online sportsbooks are likely to be available.

Even if there will be lots of action, advertising the activity is subject to stringent limitations, at least according to the plan that is currently being considered. The new laws would make it harder to advertise sports betting on TV and make it illegal to advertise gambling on college campuses.Only “during an event and only on the channel that the event is being telecast while wagers on that event are placed by a licensed operator in Maine,” according to the proposed regulatory framework, would advertising would be restricted.

Strict Rules on Advertising Sports Betting Brands

Tim Moore, president of the Maine Association of Broadcasters, has stated that the proposed regulation is unfair to the tribes in the state. The strict rules on advertising have gotten the attention of the stakeholders. He highlighted why the new law is unfair by stating that it will restrict the ability of indigenous operators to advertise.

At the same time, Moore stated that so long as the action does not violate any laws and the advertising does not mislead consumers, then it should be “covered by the First Amendment.”

Moore drew attention to the fact that the planned advertising laws for sports wagering prohibit prominent people from participating and enforce a pre-approval by the state within a 10-day period, making them the most stringent regulations in effect across the entire state.

In light of the fact that this topic is still being discussed, it is quite possible that the guidelines will be subject to additional modifications. As soon as this happens, Maine will have passed another obstacle on its way to letting people bet on sports. 

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