Because of a new arrangement with Bragg Gaming Group, US sportsbook and online casino behemoth DraftKings has been able to get additional content for its operations in New Jersey.

Bragg Gaming Group, which makes content-driven iGaming technology, recently announced that its content and technology would be available for the first time in the state of New Jersey, thanks to a deal it made with the gambling giant DraftKings.

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Bragg Gaming Content is now available on DraftKings New Jersey

In accordance with the agreement reached by the two firms, Bragg will provide unique content to DraftKings by launching some of its most successful gambling products in the state. Some of Bragg’s best slot titles, like Egyptian Magic, Fairy Dust, and The Girl with the Golden Eyes, will be used to power the operator.

Additionally, DraftKings will have access to the aggregated material that is produced by the partnering studios of Bragg Gaming. The newly added games can be found at casino.draftkings.com for gamblers in the state of New Jersey.

The partnership between Bragg Gaming and DraftKings deepens the existing relationship between the two organizations and brings about additional advantages for both of them. This deal gives a chance for Bragg Gaming to broaden its presence in the United States and strengthen its overall footprint across North America.

DraftKings, on the other hand, intends to further improve its product by incorporating Bragg Content, as it has in other regions. In 2022, the operator started using Bragg’s RGS technology and content in the state of Michigan. In addition, Bragg’s Spin Games RGS was added to casinos in the states of New Jersey, Michigan, Pennsylvania, and Connecticut.

Bragg Bolsters Presence in the NA Online Casino Market

Lara Falzon, who serves as president and chief operating officer of Bragg Gaming Group, provided some commentary on the new deal. She claimed that the fact that DraftKings is now using Bragg’s content in New Jersey demonstrates the caliber of the business’s offerings and the efficacy of its market expansion strategy.

Falzon added that DraftKings’ use of Bragg’s RGS technology and content, which is a first for the industry, will aid in the company’s expansion into the North American market. With the launch of our new RGS technology and content on DraftKings, we have made a big step toward making our new content available to a wider range of players in the United States. DraftKings is one of the largest iCasino marketplaces in the country.

Providing with Top of the Line Technology 

The Chief Operating Officer (COO) noted that her team is excited to strengthen their ties with DraftKings and to provide the well-known gambling and sports betting operator with top-of-the-line technology and content. Bragg has been quite active in expanding its footprint in the United States through a variety of strategic deals.

At the beginning of December 2022, the company launched its games in partnership with BetMGM and increased its focus on the state of Michigan. In more recent news, Bragg joined forces with Swint games in a business transaction that would result in an increased presence for both companies in the Netherlands. A recently signed strategic agreement between Bragg and First Look Games brings this article to a close.

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