The Formula 1 Heineken Silver Las Vegas Grand Prix has forged a partnership with Aristocrat Gaming, a multinational company that makes gambling content and technology. Slot machines provided by the gambling supplier will become the event’s official slot machines, as per the terms of the agreement.

This agreement, which is the most recent in a series of business transactions for Aristocrat Gaming, represents yet another potential avenue for the company to grow its footprint in the world of professional sports.

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This year’s Formula 1 Heineken Silver Las Vegas Grand Prix competition is scheduled to take place from November 16–18. There is widespread anticipation that it will be one of the most thrilling Formula 1 events ever.

The races will be held on the world-famous Las Vegas Strip, giving spectators a once-in-a-lifetime experience in the city that has been called the “sports and entertainment center of the world.”

The course for the competition will be 3.8 miles long and will take participants through many of the most well-known locations in the city. This will feature some of the most famous hotels, casinos, and landmarks.

Commenting on the partnership with Aristocrat Gaming, Emily Prazer, who is the chief commercial officer for the Formula 1 Heineken Silver Las Vegas Grand Prix, said the following:

She said that she thinks it would be interesting to bring the Formula One experience to a new place. Because of this, her team came to the conclusion that it needed to collaborate with a regional brand that has the same objective as it, which is to improve the guest experience through innovation and technology.

In the meantime, Mark Wadley, the chief marketing officer at Aristocrat Gaming, pointed out that Las Vegas is well-known for the variety of gaming and entertainment options it provides. Due to the partnership opportunity that the Formula One Heineken Silver Las Vegas Grand Prix presents, Aristocrat will have a ton of options to grow its brand.

The new agreement is the latest business deal that Aristocrat Gaming has made in the past few months. The corporation signed a contract with the NFL in 2021 to develop slot machines themed like the NFL, and its release onto the market is anticipated for the fall of this year. In other news, Aristocrat Gaming recently announced a number of important new positions, such as Chief Information Officer Joe Kaminkow and Chief Financial Officer Sally Denby. 

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