Online casino content developer Playtech just announced a strategic partnership with Hard Rock Digital, which is a joint venture owned by US gaming giant Hard Rock International and Seminole Gaming.
With this new partnership, Playtech will have a much bigger presence in North America, and Hard Rock’s customers should have a better gaming experience on the platform.
Details of the new strategic partnership were made public on Tuesday. As part of it, Playtech will give HRD a license to use its technology solutions and iGaming content. The content and technologies from Playtech are going to fuel the hotel, entertainment, and casino verticals at Hard Rock, creating exciting experiences for its clients.
Which Playtech Content is Now Available on Hard Rock Digital?
Customers of HRD will profit from live dealer table games, random number generators (RNG), and slots when it comes to strategically important markets such as Canada and the United States. It is anticipated that this content would provide HRD’s existing platform with a significant boost.
Also, both sides have confirmed that they want to make their joint venture bigger than just the U.S. and Canadian markets.
James Allen, who serves as chairman of both HRI and HRD’s boards of directors, has stated that this cooperation constitutes a strategic step for the company and will contribute to the growth of HRD.
He also said that the partnership helps Hard Rock keep its position as a leader in the industry and gives its customers new ways to have fun and play games.
Allen said that they are excited about the idea of giving Hard Rock fans all over the world ”an authentic digital experience” as part of a full, omnichannel offering.
Playtech has announced that in addition to the strategic collaboration, it has committed approximately $85 million ”for a low single-digit percentage minority equity ownership investment in HRD.”
With the help of that investment, HRD will expand its retail and online betting and iGaming position inside markets in the United States such as Iowa, New Jersey, Ohio, and additional states where the firm already has a presence.
Playtech’s Chief Executive Officer, Mor Weizer, stated that the company is thrilled to be working with HRD. In addition to this, he elaborated by saying that at the present time, Hard Rock International is in a position of leadership within the gaming and entertainment
Last but not least, Weizer noted that the strategic purchase will assist Playtech in continuing its expansion while simultaneously complimenting the company’s business-to-business strategy.
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