NeoGames SA, a company that makes solutions for iLottery and iGaming, said that its subsidiary, Pariplay, has made a deal with DraftKings to start offering content, including top-rated slots, in New Jersey.
The new content agreement with DraftKings will help Pariplay make a name for itself in the growing online casino market in North America, starting in New Jersey and moving to Michigan and West Virginia in the future.
The president of NeoGames, Tsachi Maimon, said that adding content with the Boston-based operator is ”a significant statement of intent” for Pariplay and its parent company’s plans to grow in North America.
The arrangement will make content created by Wizard Games, NeoGames’ in-house casino games studio, available to DraftKings online casino gamers in New Jersey.
Players will be able to play ”Spirit of the Mustang” and other successful games that have been adapted for the American market.
Big Step for Pariplay ’s US iGaming Expansion
The launch will also include a large number of top-performing third-party titles and content that will only be available through Pariplay. This partnership is expected to be the next big step for the aggregator in North America.
With thousands of games made by top game studios and a set of back-office conversion and retention tools meant to increase player value, Pariplay’s Fusion platform has established itself in North American markets and is now trying to solidify its position as the leading aggregation platform on the continent.
NeoGames has licenses to offer its games in New Jersey, Michigan, West Virginia, Pennsylvania, and Connecticut. In the future, if an agreement, licensing, and regulatory approval can be reached, NeoGames plans to expand Pariplay’s presence with DraftKings in these states.
NeoGames and BetMGM Casino formed a partnership last year to offer Pariplay titles such as Spirit of Mustang and Wolf Riches to gamers in Michigan.
NeoGames continued to enhance its position in European areas like as Sweden, where it struck a distribution agreement with ATG to provide the sports betting and gaming operator with its Fusion aggregation platform, Wizard Games-developed, and chosen third-party titles. In June of last year, NeoGames and Intralot do Brasil reached an agreement to deliver iLottery and sports betting solutions through Intralot’s Loteria Mineira.
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