Genius Sports, a company that provides data and technology for sports organizations and sports betting operators, has announced that it has extended its agreement with the National Basketball Association through its subsidiary, Second Spectrum (NBA).

Second Spectrum will be recognized as the official NBA league pass enhancement provider after the conclusion of the expanded contract that spans several years. As part of the agreement, the company will also become the official provider of basketball analytics to the association.

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The National Basketball Association (NBA) continues to understand the benefits of trustworthy data, and Genius Sports is thrilled that the NBA trusts the future Dragon platform.

As was discussed and agreed to by all parties involved, Second Spectrum will collaborate with the NBA to conduct research and development on an advanced technological platform to be known as Dragon.

The latter system will track “mesh” data, which will assist the NBA in analyzing millions of data points collected from on-court basketball play.

Improved Statistics for NBA

According to the official release, the National Basketball Association (NBA) will use the augmentation technology developed by Second Spectrum to create automatic and improved graphics based on optical data collected from on-court basketball games. The data will be used to power several telecasts that will be available on NBA League Pass.

As a result, the telecasts will be able to include trustworthy statistical insights regarding the team and the players that are integrated directly into the stream.

The National Basketball Association (NBA) will be able to significantly enhance the viewing experience of its fans by making use of newly developed data.

Those who are already dedicated followers of sports and bettors who are looking for more precise analytics will have the opportunity to further immerse themselves in the game.

In addition, Genius Sports made the announcement that all of the official NBA monitoring data will continue to be incorporated into the superior basketball insight and analytics engine that it has developed.

In exchange, the sports data specialist will maintain its relationship with all 30 NBA clubs and continue to offer its services to them. Second Spectrum’s cutting-edge machine learning is currently relied on by every franchise in order to gain a deeper understanding of the game and to make crucial judgments.

"An order of magnitude beyond what exists today or has even been conceived ."

👉 Great overview of our Dragon tech in @SBJ. Dragon fosters new ways for fans to consume sports by capturing up to 7k data points on every player's body. @SecondSpectrum https://t.co/NFzWohEdQu

— Genius Sports (@GeniusSports) March 23, 2023

Mark Locke, chief executive officer of Genius Sports, offered his thoughts on the NBA and Second Spectrum extending their partnership. He praised the association for being one of the leagues in the world of sports that is the most technologically advanced.

Because of this, its teams, fans, broadcasters, and media partners are constantly searching for innovations that are the finest in their respective categories. In addition, Genius Sports will keep providing services along these lines.

Locke added that he is happy to continue working with the NBA and is glad that the league trusts in the potential of the upcoming Dragon platform. He also expressed his gratitude that the NBA believes in the potential of the Dragon platform.

The XFL has just announced that Genius Sports would serve as the league’s official F2P partner. A few days ago, the sports authority increased its workforce by appointing additional independent directors to the position.

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