Best New Betting Sites for 2024

Best New Betting Sites UK 2020Every year there is a new betting site launching in the UK. Many of these new sites have licenses. Usually, this is a good thing, but as history has taught us, licensing is not a foolproof method of determining which betting site is trustworthy or not.

You see, though the gambling industry in the UK has come a long way in terms of safety and technology, there are still a lot of questionable practices that take place. It is these practices that make it difficult to know which bookie you can trust with your money and which ones you should run away from.

But before your heart sinks in despair, we have a come up with a list of new bookies in 2024. These are the few that have met our strict standards and criteria. If you happen to come across a new bookie that’s not on this list, you can use our criteria to judge for yourselves.

Top 3 New Betting Sites of 2024

If you don’t have time to read our guide in full, here’s a list of our top-rated online bookmakers in UK:

  1. Mr. Play – Good All-Round Betting Site
  2. SportNation – Intuitive and well-designed website
  3. VirginBet – Easy to use sportsbook site on desktop and mobile

Best Rated New Betting Site UK 2021

Our Rating

  • Claim Your £10 for Every £10 Bet Placed
  • More Than 30 Sports To Bet On
  • Some of The Most Generous Betting Odds On The Market
  • In-Play Betting On a Huge Range of Sports
Mr Play Sports betting
Note: it’s still too early for many of these betting platforms, and as such, none of them feature on our overall best-betting sites in the UK because of their lack of experience. But some of them are quite promising.

How do New Betting Sites Gain Customers?

Like in any business, a new betting site has to carry out intensive marketing. Part of the marketing and enticing new punters onto the platform includes offering newcomers bonuses and the seemingly loyal punters promotions to keep them intrigued and interested in the long haul. This might seem extreme, but the results speak for themselves. After all, who doesn’t like free stuff? The bonuses and promotions are packaged in different forms, and the devil is always in the detail. As such, make a point of reading through the T&Cs before you jump onto a platform because of the freebies – they may turn out to be expensive after all.

With that said, below are some of the bonuses and promotions you’ll come across.

Free Spins and Free Bets

These are self-explanatory. A free bet is money the betting site will deposit into your betting account when you register. The amount the betting site deposits is determined by the amount you deposit. They are usually described in percentages of multiples, i.e., 100% or 10x match bonus in free bets.

Note: if you wager and win a bet from the free bets, the money you can withdraw is not inclusive of the free bet. You only get to keep the winnings and the amount you wagered from your deposits.

But what is the catch with the ‘free bets’? Yes, your intuition is right. Betting platforms do not offer free bets out of the kindness of their hearts. Aside from getting you onto their platform, they also hope you will spend your money on bets (this is where the site benefits). They put wagering requirements to ensure that you spend on bets before you get access to the withdrawals. The free bets are also time-bound to create a sense of urgency.

Deposit bonus

This bonus is also presented as a percentage of your first (in some instances, first three deposits) deposit. This bonus type is by far the most popular with casinos and online bookmakers. The deposit bonus is around 25% and 100%. Some betting sites have an even higher deposit bonus. This means that if the bookmaker offers a 50% deposit bonus, then if you make a £40 deposit, you will receive an additional £20.

Note: the generous the deposit bonus, the stricter the wagering requirements.

Matched bonus

This is a variation of deposit bonuses. A matched bonus offers you a chance to get an amount equal to the first deposit made. In the past couple of years, the matched bonus is the most searched bonus term in the betting industry. They are described in percentages and have a maximum amount the site can match. For instance, you might come across a matched bonus as follow; 200% matched bonus capped at £1,000. This means that the maximum deposit amount the betting site will match is £500.

No deposit bonus

This type of bonus is not as common as it was in the past. A no deposit bonus is the amount a betting site offers a new punter on the platform simply for opening an account. They usually sound more appealing, and most punters went for them, but they come with strict wagering requirements.

Mobile bonus

The online betting world has accepted mobile gaming. And as far as the future goes, it will continue growing in popularity. Operators have seen the need to incorporate mobile and are offering punters different perks to have them download apps or use their mobile sites.

What types of sports can you bet in a new Bookmaker?

In a new UK bookmaker, you will come across all kinds of sports from around the world. These sports include traditional sports and markets like the Premier League match-winner. You will also come across innovative and creative wagers like in-play bets. Whether you want to place a bet on Fortnite or bet on football, cricket, or Counter-Strike, you will get great markets in the UK betting sites. Some of the popular markets new bookies offer include:


From the Champions League to the Premier League. You can place your bet on any match you fancy. In case you are wondering, you don’t only have competitions in major competitions but in all kinds of leagues in the world from Asia to Europe to Africa. Some regional competitions and low-tier matches are available as well. Many betting sites also offer in-play betting.

Horse racing

If you would love to bet on Cheltenham or the Grand National, a new bookie has got your back. You can also wager on some of the biggest races around the world from the Triple Crown to the Dubai World Cup.


This space is growing rapidly. And betting on virtual competitions is becoming the in-thing. From CS: Go to League of Legends, Fortnite, and Dota, esports betting is a cool addition to betting sites. There is nothing more exciting, like watching a match on Twitch when you have some money riding on the outcome.

Note: there are loads of sports you can place a bet on different markets, including tennis, cycling, cricket, greyhounds, and more.

Our Criteria for Choosing a New Betting Site

To be sure we are recommending the best sites, we perform a quick check for the following factors.

  • Sign up offers – the welcome offer should be worth it. This includes the wagering requirements.
  • Banking options – the payment methods available should be convenient and fast- the more options, the merrier.
  • Odds and the market – you do not want a betting site with below industry odds. This will negatively impact your wins. Also, the betting site should have a range of sports, markets, and events – not just the popular sports.
  • Rewards and promotions – aside from sign up bonuses, the betting site should have promotions to keep you entertained and interested.
  • Customer service – it is great if the customer support team is available 24/7. But even if it’s not, it should be reachable through various channels.
  • Live streaming and betting – this is a popular feature in current betting sites. It adds to the excitement and betting options.
  • Mobile betting – this is a must-have, especially if you will find yourself on the road a lot0.

Payment methods and the security

Check if the betting site has your preferred payment option before you sign up. You might come across a betting site that fits the bill but doesn’t support a payment platform available to your region. You will have to cross them off the list.

The odds, markets, and sports

Sadly, new bookies don’t always provide complete products. This is expected because many of them always launch with the minimum viable product and build on it over time. Even some of the oldest and most popular betting platforms in the UK went through this process.

For instance, Bethard is a great betting site. It went live in 2018. But at the time, you could bet on tennis, football, basketball, and American football. However, the betting site only introduced a horse racing betting option recently. And even it is small for many punters. But if you are a football fan, then Bethard is your best bet courtesy of the wide range of markets and leagues it covers.

Licensing and regulation

Yes, licensing is not a foolproof method of deciding which bookmaker is ideal for your needs. But all the same, it is an important aspect to consider if you want to be safe and deal with a transparent company. Most betting sites in the UK have a license from the UKGC.

Do new betting sites adhere to responsible gambling?

We cannot stress the importance of this enough. You should only bet what you are willing to lose. But in as much as you have the responsibility of ensuring you do not squander all your money on these betting sites, betting sites have a role to play as well. They should track your betting habits and cut you off when they feel it’s becoming toxic. This is part of the requirements of the UK licensing they get.

So how do they implement responsible gambling? Simple, the betting sites do the following.

  • Self-assessment tests – the betting site should have this option for you to keep yourself in check from developing a gambling problem.
  • Deposit limits – the site should have you set a gambling limit and hold you to it.
  • Reality checks – the betting site should hit you with reality checks every so often to keep you on track
  • Self-exclusion – the betting site should have an option of suspending the account for a specific period, say six months, a year, or even longer.

Pros and cons of signing up to a new betting site


  • They offer better odds
  • They have bigger bonuses
  • They have a fresh look


  • New betting license – you have to take time and verify this
  • Trust and reliability – these two come with experience in the industry

Best New Betting Sites

1. Mr. Play – A Rich Betting Site (£10 bonus)

Mr. Play was first launched in late 2017. However, it wasn’t until late 2019 that they launched their sportsbook site for the UK market. The company was first a casino delivering exemplary casino experience for punters.

For the new punters, Mr. Play offers a £10 for every £10 bet placed. To claim this offer, you simply sign up and deposit the minimum £10 and place a bet with a minimum odd of 2.00. Given that it’s a new platform, Mr. Play only has a handful of promotions running for its loyal customers. Currently, there is only one promotion running.

Other features on the platform include a player boost

  • Cash-out – you can perform a full or partial cash-out for Acca and single bets.
  • Player props – a market which allows a punter to be on player performance. Here you can be on the shots on goal, the total shots, total tackles, and a couple of more options.
  • Pulse betting – this allows you to place bets on markets with short periods between 30 seconds and 10 minutes.

Speaking of betting markets, you will love that Mr. Play has more than 30 sports to pick from. The player props it offers is great and gives that from Bet365 and Betfair (an established and experienced company in the industry) a run for their money.

Also, very few betting sites launch with greyhounds and horse racing; luckily for you, Mr. Play is one of the few that has both options. Unfortunately, the races are limited to Ireland and the UK, and they don’t guarantee the best odds.

When we tested samples of football matches to have an idea of the betting margins Mr. Play gets, we were shocked. Our tests showed they average about 3.75%. This makes Mr. Play football odds among the top in the recent tests.

If you ever come across problems on the platform, reach out to customer support through 02033189367 or via live chat or email.


  • It is a rich casino
  • It has a friendly and easy to use website
  • A generous welcome bonus offer


  • Communication via live chat isn’t always effective
  • Customer support isn’t available for 24 hours
  • They do not support all countries

MrPlay Betting

2. SportNation – intuitive and well-designed website (Get £20 cashback)

SportNation is also a new kid on the block. It has been rocking and shaping the UK gambling scene for quite some it. It launched in 2017, and so far, it offers a great collection of gaming markets, including a welcome bonus.

The first thing that comes to mind when you see the SportNation website is a well-designed interface that is simple to navigate. And straight forward bonuses and promotion. When you sign up or the platform, you get a £20 cashback. However, you have to place odds ranging between .0 and 4.0. Also, the reward expires in 7 days.

And since the platform has a casino as well, you can redeem rewards on that platform as well. For instance, you get a maximum of 10 free spins when you wager £10+ on Starburst reels. Overall, the bonuses and promotions on the platform are great. The casino has numerous games you can choose from, including Live Blackjack, Live Roulette, Casino Hold’em, Live Baccarat, Dragonara, and Football Studio.

As for the sportsbook, you will love the fact that it covers all the major and minor leagues from the EPL, UEFA Champions League to the French League One, and the Jamaican Premier League, among other markets.

You can take advantage of the in-play markets with a couple of bets. Here you can bet on football leagues, tennis events, golf tournaments and more. The odds are constantly changing in in-play betting, so you should always be on the look-out for that.

In the UK, SportsNation has a wide selection of payment options you can pick from, including PayPal, Visa, MasterCard, Boku, and Trustly. The customer support team is also great. When you get stuck, you can read through their comprehensive FAQ section and see if they covered your problem there. If not, you can proceed to contact the customer support team through live chat or email ([email protected]).


  • It has casino services
  • It has a license from the UKGC
  • It has a wide range of markets


  • It lacks a toll-free support number
  • The support team is not available 24//7
  • The banking options are limited

SportNation Betting

3. VirginBet - Fast Withdrawals (get £20 in Free Bets)

The betting site was started in mid-2019. However, you should not be fooled by its short time in the industry. VirginBet has managed to do everything according to the book, including getting a license and regulation from the Government of Gibraltar and the UKGC. Here are what you stand to gain signing up for the platform.

Like SportNation, VirginBet has an excellent signup package of £20 in free bets. However, to qualify, you need to bet a £10 minimum. You should also meet the wagering requirements within 7seven days of getting the bonus. Aside from the welcome bonus, VirginBet also has loads of promotions for its existing players, including watching your favourite competitions life from the US, South Africa, Ireland, the UK, and France. All you need is to bet £1, and you can stream any horse race you please.

As for the sportsbook version, you’ll be pleased to note that VirginBet has a betting App available on Google Play and on the Apple App Store. This is a huge plus for those who find themselves on the road constantly. You can wager on different sports and markets, including the German Bundesliga, the Australia A-League, the NRL Premiership, the Ranji Trophy, and the Cheltenham festival.

Like SportNation, it also has in-play betting, and you can wager however you please. As for the banking methods, you have to stick to what is provided by the platform. You can choose either MasterCard, Visa, or PayPal. If you choose to work with PayPal, your limits will be between £10 and £5,500. But if you choose MasterCard and Visa, your limits will be between £10 and £10,000.

If you ever get stuck, get in touch with customer support through email ([email protected])


  • It has an intuitive interface
  • The welcome offer good enough
  • It supports loads of markets


  • It doesn’t have phone support
  • The casino section could use some improvements

VirginBet Review


Do you know any of the bookies on the list? If not, how about you take these out for a test drive? They all have valid licenses, come with relatively competitive odds, and have several markets. Also, we should bring to your attention that the UKGC intends to ban the use of credit and debit cards on gambling platforms. And so because of this, the betting site you choose (if it’s not on the list above should have multiple payment options).

And for any new betting site that is not on the list above, you should follow our criteria to determine if it is worth your time or not.

Best Rated New Betting Site UK 2021

Our Rating

  • Claim Your £10 for Every £10 Bet Placed
  • More Than 30 Sports To Bet On
  • Some of The Most Generous Betting Odds On The Market
  • In-Play Betting On a Huge Range of Sports
Mr Play Sports betting


Are new betting sites reliable and trustworthy?

There is no way of knowing this for sure since these two qualities develop with time. However, a license from the UKGC is a step in the right direction

Do new betting sites give no deposit bonuses?

Many betting sites in the UK offer no deposit bonuses. This allows you to bet without risking your money. However, these offers have playthrough requirements you should adhere to.

Do new betting sites accept PayPal?

In the UK, yes. But in other parts of the world, this is not a given. One requirement for PayPal to work with a betting site is that it should have a license from a reputable body in the industry.

Why should I join a new betting site in the UK?

For one, new betting sites provide high bonuses and have a variety of new features and technology. They also have the best odds, which means your money earns higher returns.

Do all new betting sites have mobile betting?

Not all, but most do. Since mobile betting is the in thing, many betting sites set this up before launching to reel in more customers.

Are new betting sites even safe?

Yes, they are. But this is only a guarantee if they have a license from the UKGC.

Can I sign up for multiple new betting sites?

Yes, you can. Many people already do. You can choose different sites for different reasons, including the sports and markets they offer and their odds.

About thadeus

Thadeus G has eyes glued on the casino industry, making sure gamblers and those interested in gambling are fully informed. He covers everything that’s going on in the dynamic and wild world of iGaming. So, what’s new? What games or casinos does he recommend? Find out.