BetMGM Launches Operation in Indiana to Compete Against 4 Giants

BetMGM Launches Operation in Indiana to Compete Against 4 Giants

BetMGM, the mobile sports betting application from MGM, recently witnessed the operation of its fifth mobile sports betting application.

Hoosier State has five mobile betting businesses

Earlier this week, BetMGM launched in the Hoosier State to compete against giants like FanDuel and DraftKings. The Roar Digital product showcases a huge potential for the market, which has only been legal for six months. With Indiana, BetMGM app is now available in three states, including West Virginia and New Jersey.

BetMGM Launches Operation in Indiana to Compete Against 4 Giants

According to Roar Digital CEO Adam Greenblatt, the new state will represent a key market for their company. He said that operating in Indiana will be crucial to their presence in the Midwest. He also said that the company is planning to bring its product to more states in the US. Note that Roar Digital is a joint venture between European betting giant GVC Holdings and MGM Resorts International.

BetMGM has entered Indiana legalized gaming market via a market access agreement with Boyd Gaming. The company operates the Blue Chip Casino Hotel Spa and the Belterra Casino Resort. BetMGM will not operate a retail sportsbook in the state, but Roar Digital will be offering its mobile betting offering. Each of the licensed sportsbooks can work with three skins of applications. The app will be available for users of both iOS and Android, as well as desktop.

Special Hoops promotions available in Indiana

Indiana has attracted users to its mobile apps and retail sportsbooks form four neighboring states that haven’t legalized betting yet. All four neighbors have huge populations and have massive potential for betting. In January, the licensed sportsbooks of the state took bets worth $170.8 million. This was the fourth-largest wagers of all betting states.

Interestingly, over 72% of the total handle, i.e., $123.3 million, came from mobile sports betting applications. Of these, FanDuel and DraftKings accounted for the lion’s share of the handle. Only $7 million was bet on the other two platforms operating in the state. Both companies have taken extensive states to expand their offerings and customer base in the state.

They are offering risk-free bets, deposit matches, and other schemes to the users. BetMGM is also planning to bring several such offers to the players. It is planning to play big on the NCAA tournament and offer risk-free bets of up to $500. The customers will also be allowed to bet $10 or more on any college team from Indiana and get a $10 free bet.

About sherlock

Sherlock Gomes loves to write and express his views on anything related to Gaming, Gambling, & Casino. He has been covering Gaming for more than two years now.