Push Gaming, a B2B gaming supplier, recently announced a new partnership with Ichiban in an effort to further increase its global presence. With this new deal, Ichiban will get access to all the games in the Push Gaming portfolio including hits like Mystery Museum, Razor Shark, and Jammin’ Jars.

Push Gaming’s latest partnership

2020 was the year of numerous strategic partnerships for Push Gaming. Its latest tie-up with Ichiban highlights its commitment to working with rising casino brands from an early stage. Head of sales at Push Gaming, Fiona Hickey commented,

“We’re always looking to work with exciting brands that can help us expand on our global footprint, while also placing our games in front of the largest audience possible.”

She said that Ichiban may be relatively new to the market but the team behind the brand has years of expertise and industry success to boast of. She said that the company is sure that it would go on to become a global market-leader in casinos.

Ichiban looking forward to the deal

Ichiban CXO Giuseppe Bellomo said that Push Gaming has a cutting-edge portfolio of slots that has been creating hits in diverse markets across the world. He added that the company is thrilled to add their offering to their players and introduce them to a wealth of innovative gaming titles.

As user interest in casinos and iGaming sector is increasing, companies are now working on developing more innovative products for them. PlayCo is now working on providing its games to users using just a link. This will remove the need for installing and updating gaming software on their hard drive. According to CEO Michael Carter, this change will lower the barrier to entry for players as games will take much less time to install and don’t need to linger on their devices forever. It will be an effortless way of gaming, much like joining a video conference.