BOSS.Gaming poised to benefit from Enteractive’s unique CRM offering

BOSS.Gaming poised to benefit from Enteractive’s unique CRM offering

BOSS.Gaming Solutions looks to reap aplenty from their new partnership with Enteractive, the leading solution provider in player reactivation and retention for iGaming industry.

Boss Gaming contracted Enteractive to spearhead its campaign in activating NRCs and NDCs across both their live casino brands: Boss Casino and Bootlegger Casino.

BOSS.Gaming Live Casino

Personalized Approach

Enteractive has already begun fielding calls in November to players across Boss platforms. Boss.Gaming’s market has become worldwide, operating in territories such as Canada, Germany, Finland, and other European countries.

Enteractive provides a unique CRM offering as it employs a more personalized approach to player engagement. By calling players directly, the solution provider is able to discuss the status of their accounts and confirm their deposits safely and hassle-free.

With over 100 native call agents for major European markets, it has the manpower to receive inquiries even at peak gaming hours. Moreover, the company also operates in other regulated markets outside Europe such as Japan, New Zealand, Latin and North America.

Daniel Fernández, Head of CRM at BOSS.Gaming Solutions, sounds optimistic that their partnership with Enteractive will convert more players from their non-depositing segments. He stated that the solution provider allows them to reach this particular class of players, which was difficult to accomplish before with their regular CRM activities.

BOSS.Gaming has high expectations in its collaboration with Enteractive as it expects to improve retention rate through one-2-one conversations with players. Enteractive’s Retention-as-a-Service platform also aims to promote sustainable entertainment through accredited responsible gaming procedure.

Our personal calls promote trust and loyalty which allows operators to reduce churn and garner more fruitful communication with their players,” said Mikael Hansson, Enteractive founder and CEO.

Big things to come

Enteractive’s personalized, responsible approach has brought positive results for its clients as proven by ease of integration and solid ROI. This unique service sets the company apart from other conversion or reactivation offerings because it adds value to the players’ brand experience with each and every call.

As Enteractive looks to expand in new markets in 2020, more iGaming operators will benefit from the solution provider’s ability to re-engage with their customers in a scalable and personal approach.

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.