Malta-based online casino games developer Playson recently entered into a new content agreement with LeoVegas Mobile Gaming Group. The agreement sees Playson depend on the Pixel.bet esports betting brand to strengthen its position in its key markets.

What does the deal include?

The deal with the Swedish mobile gaming firm LeoVegas includes the integration of Playson’s popular online slots into the operator’s online offering. This will include popular titles like Rising of Egypt Deluxe, Buffalo Power: Hold and Win, and the recently released Legend of Cleopatra: Megaways. Playson wants to get more prominence in the German and Scandinavian markets where the LeoVegas brand is working successfully. The content developer has a series of integration-free engagement tools and retention-enhancing modules that could be made available to the digital site.

Growth in key markets essential

Blanka Homer, the sales director for Playson noted in an official press release,

“Our sales team has worked diligently to grow Playson’s presence in key markets throughout the globe, so it’s fantastic to have our efforts rewarded with such an exciting partnership.”

Homer acknowledged the work done by Pixel.bet, saying that the operator entertains a large customer base with a wide range of betting experience. Playson’s world class portfolio will also be welcomed by their user base.

The latest commercial deal with Playson comes after the firm launched a series of high performing slots. Its most recent addition to the Solar series was the Solar King slot. Pixel.bet CEO Eirik Kristiansen said that the firm is delighted to partner with Playson and integrate its content suite on its platform. He applauded the graphics, sound effects, and innovative features of the Maltese developer’s games. The operator has noticed a consistent growth in its offerings because of comprehensive integration deals with top suppliers.

The developer recently gave away a €10K reward to a player who netted 4, 138 646 points in their 2021 blockbuster network tournament. It included 10 premium slot titles from Playson.