Gaming Innovation Group will continue to provide online casino giant bet365 with its marketing compliance tool, GiG Comply, after both parties renewed their contract this week.

The solution provider’s automated marketing compliance technology, GIG, has garnered positive reviews because of its functionality, allowing operators to adjust their own criteria and checklist parameters according to the requirements and advertising standards of specific territories. Its customization functions enables operators to meet regulation requirements and ensure affiliates will follow their brand and responsible gaming requirements.

GiG Comply scans more than 30,000 web pages each day for content including igaming code red words, links and regulatory requirements across multiple jurisdictions.

One Step at a Time

With another year of leveraging GiG Comply, bet365 looks to maintain control of its marketing campaigns, enabling them to meet regulation requirements and identifying potential breaches one step at a time.

“We look forward to another successful year working with GiG Comply. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape ensuring we maintain a highly compliant affiliate programme,” spokesperson of bet365 said in the press release.

Creating Safer and Responsible Online Casino Environment

Jonas Warrer, managing director of GiG Media, expressed his excitement on the renewal of their contract with bet365 and underlined their commitment to creating a safer and responsible gaming environment.

As one of leaders in the industry, it makes us extremely proud that bet365 have decided to continue their relationship with GiG. We look forward to continuing to support them with their marketing compliance efforts and in creating a safer, responsible online casino environment together.”

Apart from their contract extension with bet365, GiG has also scored deals with Malta-based online casino group Rootz and igaming firm Nano Casino.