BetMGM, Borussia Dortmund sign deal for cross-marketing opportunities

BetMGM, Borussia Dortmund sign deal for cross-marketing opportunities

BetMGM announced on Tuesday that it has sealed a deal with German Bundesliga football club, Borussia Dortmund. The agreement will make BetMGM the team’s regional US partner.

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BetMGM-Borussia Dortmund Deal

For the first time in the club’s history, Borussia Dortmund has collaborated with US sports betting giant for cross-marketing opportunities. The deal will also see both groups organizing a series of fan-focused campaigns such as social media promotions and BetMGM customer sweepstakes.

BetMGM will gain access to player imagery and team logos along with additional team assets for marketing applications. Moreover, the operator will secure exclusive sign-up offers for Dortmund fans and get access to co-branded content on the club’s English-language social media channel.

Comments on the Deal

Matt Prevost, chief revenue officer of BetMGM, said: “BetMGM becoming the first US sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund.”

“As interest in Bundesliga within the US continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app.”

Benedikt Scholz, head of international/commercial and new business at Borussia Dortmund, said:

“We are very pleased about this partnership with BetMGM as our new regional partner in the US.

“It is wonderful news for our US-based fans that they are now able to watch BVB matches via the BetMGM app. Together, we will broaden our reach and further develop our presence in the US market.”

More Latest news on BetMGM

The collaboration between BetMGM and Entain continues to capitalize on the recovering US sports market on the heels of the COVID-19 pandemic.

In February, the group entered a deal with Topgolf Entertainment Group in a deal centered around an integrated sports betting and entertainment experience.

The partnership will see both companies collaborating on marketing and promotional offers through the BetMGM platform at select Topgolf venues and within WGT by Topgolf.

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.