Pragmatic Play has entered into a strategic partnership with sports betting and online casino operator efbet,the igaming content provider confirmed in a press release on Monday.

Pragmatic Play now on efbet

The agreement with efbet would strengthen Pragmatic Play’s presence across Europe.

Pragmatic Play’s suite of slot titles have now gone live with efbet across the continent’s regulated market. In addition, the group will also be debuting its live casino content in the near future.

efbet, a company headquartered in Sofia, Bulgaria, has established facilities in Serbia, Romania, Bulgaria, Spain, and Italy in Europe and Curacao.

Customers of the operator will now gain access to an exciting collection of Pragmatic Play’s offering, including its best slot titles such as Great Rhino Megaways, Sweet Bonanza and Gates of Olympus.

Moreover, starting next week efbet customers will also be able to access the supplier’s growing portfolio of live dealer products, which includes Roulette, Baccarat, and newly-released game ONE Blackjack.

Key People on the Deal

A spokesperson for efbet commented on the landmark deal with Pragmatic Play.

“Pragmatic Play’s products need no introduction and we’re thrilled to take two product ranges live across Europe.

“By adding a wealth of content to our platform through a simple integration, our players are now spoiled for choice with Pragmatic Play’s offering.”

Yossi Barzely, chief business development officer at Pragmatic Play, said:

“We’re very pleased to supply multiple verticals to our newest partner, efbet.

“Our slot offering continues to grow at an impressive rate, while our live casino products have gained fans all over the world and we can’t wait to work with efbet to extend that reach further.”

Pragmatic Play’s Strategic Expansion

Prior to deal with efbet, Pragmatic Play also secured a new deal with BetVictor, supplying the operator with its bingo games products.

The bingo games is scheduled to go live on BetVictor’s platform at the tail-end of the first quarter of 2021. The operator previously tapped the supplier to provide its suite of live casino games and slot-based content.