Incentive Games has formed a strategic partnership with BtoBet, which will see its Paid-to-Play virtual sports games distributed to BtoBet’s partner operators across three major continents.

Incentive Games-BtoBet Deal

Incentive Games scored a huge deal by aligning with BtoBet, allowing its DFS-focused products to get more exposure to a greater audience, thanks to the latter’s wide network of partner operators in Europe, Africa, and Latin America.

Under the terms of the deal, BtoBet will gain access to Incentive Game’s unique line of products such as Virtual-League: Penalties, and Virtual-League: Racing.

The Free-to-Play, Paid-to-Play multi-sports game developer began as a start-up company in Edinburg, Scotland, carrying the name Premier Punt Group. But after just two years in the sportsbook business, the firm has seen rapid growth and has become what it is now Incentive Games. The company focuses on Daily Fantasy Sports (DFS), particularly in football, basketball, hockey and motor racing.

Executive Insights

Sabrina Soldà, Chief Marketing Officer at BtoBet, said, spoke of the new partnership with Incentive Games, which will play a pivotal role in boosting the player acquisition and retention performance of their partner operators.

“Incentive Games’ F2P and P2P games allow our partners to engage with a much broader audience than ever before by providing their players with a format of the game that appeals to them and works on the devices they use. Nowadays F2P and P2P games are a key tool for all operators as they seek cost-effective and entertaining ways of driving their acquisition, retention and engagement metrics,”

John Gordon, CEO of Incentive Games, explained the importance of the company’s latest link-up with BtoBet to their goal of bolstering their presence in their core markets.

“We are delighted to have partnered with BtoBet, a leading sportsbook and gaming platform provider with a broad global footprint, especially in our core markets of Europe, Latin America, and Africa,”

“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s partners. We look forward to a long and successful relationship.”