Betway has entered into a strategic partnership with seven professional sports teams across the National Basketball Association and the National Hockey League, the company announced in a press release on Thursday.

Sponsorship of NBA and NHL Teams

Betway, one of the leading gaming and sports betting brands, looks to expands its footprints across the United States after striking key partnerships with five NBA teams and two NHL clubs.

The Golden State Warriors, Los Angeles Clippers, Cleveland Cavaliers, Chicago Bulls, and Brooklyn Nets all agreed to advertise the Betway brand through in-game and digital assets.

The company also enlisted former Stanley Cup champions New York Islanders and Los Angeles Kings to its roster of team sponsors.

Betway views the series of agreements with the said North American sports franchises as testaments to its “ever-growing commitment to sponsorship of the highest-profile teams in the highest-profile sports.”

The gaming and betting operator recently inked a landmark deal with Digital Gaming Corporation, paving the way for the brand to penetrate several regulated markets across the US.

Executive Insights

Anthony Werkman, Betway CEO, commented on the sponsorship deals with NBA and NHL teams:

“It’s a very exciting time for the Betway brand as we enter the USA through our licensee partner DGC. We are delighted to have secured initial deals with six prestigious US sports teams. The deals are an extension of our existing focus to promote the Betway brand in high-profile sports shown around the world.

“Our branding will be seen courtside and rinkside in some of the biggest arenas in North America, bringing our customers closer to the action.

“Our brand is recognised globally as a leader in offering a fair, safe and responsible environment in which to place wagers and we look forward to US customers enjoying a similar experience.”