iSoftBet enters trio of emerging markets in Europe via OlyBet deal

iSoftBet enters trio of emerging markets in Europe via OlyBet deal

iSoftBet is bringing its impressive suite of top-performing slots to several emerging regulated markets in Europe following a content agreement with operator OlyBet.

iSoftBet-OlyBet Deal 

The agreement with Olybet allows the online and mobile casino games software provider to penetrate the regulated markets of Lithuania, Latvia, Estonia.

The London-based firm will supply the operator with its entire portfolio of proprietary slot content, including its best titles such as ‘Gold Digger,’ ‘Mighty Stallion Hold & Win,’ and ‘Aztec Gold Extra Gold Megaways.’

Aztec Gold Extra Gold Megaways game historically has become one of the most successful releases from the supplier. According to reports, the game earned an average 25 percent more bets across all licensees than its original record-breaking game.

Apart from iSoftBet’s premium content for online and mobile casino gaming, OlyBet will also gain access to the supplier’s suite of player engagement tools, headlined by iNgame. The said promotional tool has proven to increase retention and boost player lifetime value through various products and gamified features such as real-time leaderboards.

Executive Insights

Federica Faggiano, chief commercial officer at iSoftBet, commented on yet another strategic deal with OlyBet, which would only cement the supplier’s position in the gaming industry.

“OlyBet is recognized as one of the biggest brands in Europe with leading market share in several emerging territories such as Estonia, Latvia and Lithuania,” 

“We are constantly striving to grow our regulated market presence, therefore extending our reach in these key strategic jurisdictions will allow even more players to enjoy our compelling content.

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.