iSoftBet enters trio of emerging markets in Europe via OlyBet deal

iSoftBet enters trio of emerging markets in Europe via OlyBet deal

iSoftBet is bringing its impressive suite of top-performing slots to several emerging regulated markets in Europe following a content agreement with operator OlyBet.

iSoftBet-OlyBet Deal 

The agreement with Olybet allows the online and mobile casino games software provider to penetrate the regulated markets of Lithuania, Latvia, Estonia.

The London-based firm will supply the operator with its entire portfolio of proprietary slot content, including its best titles such as ‘Gold Digger,’ ‘Mighty Stallion Hold & Win,’ and ‘Aztec Gold Extra Gold Megaways.’

Aztec Gold Extra Gold Megaways game historically has become one of the most successful releases from the supplier. According to reports, the game earned an average 25 percent more bets across all licensees than its original record-breaking game.

Apart from iSoftBet’s premium content for online and mobile casino gaming, OlyBet will also gain access to the supplier’s suite of player engagement tools, headlined by iNgame. The said promotional tool has proven to increase retention and boost player lifetime value through various products and gamified features such as real-time leaderboards.

Executive Insights

Federica Faggiano, chief commercial officer at iSoftBet, commented on yet another strategic deal with OlyBet, which would only cement the supplier’s position in the gaming industry.

“OlyBet is recognized as one of the biggest brands in Europe with leading market share in several emerging territories such as Estonia, Latvia and Lithuania,” 

“We are constantly striving to grow our regulated market presence, therefore extending our reach in these key strategic jurisdictions will allow even more players to enjoy our compelling content.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.