Pariplay has successfully made its Colombian market entry after the content supplier came to terms with operator Codere.

The Aspire Global subsidiary used last week’s press release to confirm the strategic deal, which will significantly enhance the company’s footprints in the LatAm market.  

Details of Pariplay-Codere Deal 

The agreement opens the door for Pariplay to offer its impressive video slot portfolio in the jurisdiction via Codere games tab. On the other hand, Codere also strengthens its offering by integrating over 120 Pariplay slot titles into its platform.

Codere operates online in Colombia under its Codere Apuestas brand, under license from national regulator Coljuegos. Its headquarter is based in Madrid, Spain.

Pariplay views Latin America as a market with immense growth potential. Its recent market entry into the Colombian iGaming scene would help the content supplier cement its position in the region.

Aside from the Codere deal, Pariplay has also forged partnerships with several operators and key players in the country. 

BtoBet, another Aspire Global-owned business unit, is also making waves in the said territory. The company recently inked high-profile deals to provide big-time betting operators Betfair and William Hill with its sports and player account management (PAM) platform Neuron 3.

Executive Insights:

Christine Lewis, chief commercial officer at Pariplay, said: 

“We see LatAm as a market with great growth potential and our teaming up with Codere Colombia is very significant in increasing the audience for our games in the region.”

“By going live with such a leading presence in the market, we are confident that the performance of our portfolio of games will continue to go from strength to strength.”

Sarit Adania, casino product manager at Codere, noted: 

“Pariplay’s slots will help to diversify our slots portfolio in Colombia and we know that these games are popular with players here.

“This is an alliance that we believe will bear fruit for both parties in a region that is seeing online gaming grow at a rapid pace.”