Pragmatic Play improves position in UK market after inking 32Red deal

Pragmatic Play improves position in UK market after inking 32Red deal

Pragmatic Play continues to bolster its presence in the UK market with the content provider announcing a new deal with operator 32RED.

Pragmatic Play issued a press release early this week to confirm the agreement, which will pave the way for the supplier’s proprietary and third-party video slots offering to go live on 32Red online platform in the United Kingdom.

Pragmatic Play-32Red Deal

32Red has secured access to Pragmatic Play’s portfolio of quality igaming content, with top-performing video slot titles such as Book of Tut, Book of Kingdoms and the Hand of Milda now available on its lobby.  

With the integration of Pragmatic Play content, 32Red claimed that the quality level of their real money offering has improved significantly.

The Gibraltar-based content supplier has recently managed to secure a string of commercial tie-ups with top brands in the gaming industry, including EGT Digital, Kindred Group and Betway. 

Pragmatic Play views the recent deal with 32Red as another deal that will improve its position in the profitable UK market. Overall, the company has achieved exponential growth over the past few years and remained committed to  releasing as many as five new slot titles a month. 

Pragmatic Play also has evolved into a multi-vertical company, delivering Live Casino and Bingo games to operators worldwide  through one single API.

Executive Insights

Adam Newnham, commercial operations manager at 32Red, said:

“We are extremely excited to launch Pragmatic Play’s immersive content as we continue to expand our offering of games at 32Red,” 

“We expect Pragmatic Play’s content to go down a treat with our audience and look forward to a successful collaboration moving forward.”

Bhotesh Maheshwari, vice president of commercial strategy and operations at Pragmatic Play, commented: 

“32Red is a key player in the UK market, so we are delighted to announce our partnership with the brand.

“Our portfolio offers operator partners a wide selection of cutting-edge games designed for players of all tastes, and we look forward to seeing where this relationship takes us.”


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.