Push Gaming enhances presence in Denmark via Danske Spil Deal

Push Gaming enhances presence in Denmark via Danske Spil Deal

Push Gaming announced this week its team-up with the Danish State Lottery and Danske Spil to roll out a handful of video slot titles across Denmark.

Push Gaming Video Slots Now on Danske Spil

The Deal: Push Gaming will integrate a diverse selection of video slot games – including popular releases such as Fat Rabbit, Razor Shark, and Jammin Jars’- into Danske Spil’s platform.

The B2B supplier aims to strengthen its presence in what they consider an extremely vibrant Danish market. The agreement also proves vital in the company’s goal of enhancing its position in the European markets.

Objective/Goal: Push Gaming has identified Denmark as a market with immense growth potential. The Danish regulated market has come a long way since online casinos got the green light to operate in the jurisdiction. The online casino industry registered a significant increase in gross revenue and market share year-on-year, making it an important market to its sustained expansion across the continent.

The company looks to sustain its rapid rise by acquiring its MGA and UKGC-licensed platform in 2020.

As for Danske Spil, the lottery and gaming operator has significantly upgraded its slots offering with the addition of Push Gaming titles, which has drawn positive feedback for its immersive and fun gameplay.

Related Deals: Over the past few months, the content supplier has secured deals with key players in the European market, including LeoVegas, SkillOnNet, Soft Swiss, and Norsk Tipping.

Executive Insights:

Fiona Hickey, head of sales at Push Gaming, said:

“Denmark is an extremely vibrant market and as such, partnering with Danske Spil, which is the national lottery operator in the country, is a great achievement for us,”

“Getting our content in front of Danish players is another step in our growth strategy and we are confident we can fully leverage the opportunity.”

Simon Hoffmann Riis, promotion & loyalty manager at Danske Spil, added:

“Push Gaming has been on our radar for years as one of the missing pieces in our otherwise impressive game offering.

“I am excited to get key titles like Jammin’ Jars, Razor Shark and Fat Rabbit live across our platforms, and there is not a doubt in my mind that they will quickly gain traction with our player base.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.