Playson deepens link in LatAm after aligning with King Deportes

Playson deepens link in LatAm after aligning with King Deportes

Playson has been pushing through with its Latin American expansion as the gaming content developer secured a deal with one of Venezuela’s leading operators King Deportes.

Deal on Focus: Playson to supply Venezuelan online casino

The Deal: Playson this week issued a press release to confirm its team-up with King Deportes, which provides casino and sports betting offerings to players in the emerging gaming market. 

The multi-vertical gaming company agreed to a content deal with the operator, which has gained the rights to offer the supplier’s video slot suite.

The Product: According to the deal, King Deportes’ customers will gain access to Playson’s slot portfolio, including popular titles such as Solar Temple and Golden Hand. They will also get the chance to try their luck on the Legend of Cleopatra Megaways – the first Playson’s title that incorporated Megaways mechanic by Big Time Gaming. 

The Objective: Playson, which recently entered Paraguay’s regulated market, has stepped up its effort in strengthening its foothold in Latin America. The company’s executives view the latest alignment with King Deportes as a critical step towards gaining more market share in the region. 

The operator also took the chance to improve its current roster of slot offerings by aligning with a leading game developer and software supplier.

Executive Insights

Blanka Homor, sales director at Playson, said: “Our presence in Latin America has only grown stronger throughout 2021, thanks in large part to key strategic alliances such as this agreement with King Deportes.

“We look forward to working with the operator, and to introducing even further regional audiences to our impressively successful portfolio of slots.”

Luis Lizarazo, CEO at King Deportes, added: “We are delighted to be linking up with Playson in a deal that helps to take our outstanding customer offering up another notch.”

“We have no doubt that such comprehensive partnerships will play a crucial role in building on the strong momentum we have generated in recent weeks and months.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.