Playson expands footprint in Lithuania via 7bet deal

Playson expands footprint in Lithuania via 7bet deal

Playson has reached a deal with up-and-coming sports betting and live casino operator 7bet, rolling out its entire online video slots portfolio for the brand’s Lithuanian customers.

Playson Real Money Games Deepen Link in Lithuania

The Deal: The agreement allows Playson to further bolster its marketplace presence in Lithuanian expansion after striking a series of commercial deals with local operators in the country.

The Product: Playson will supply 7bet with its whole roster of real money slots, including its best titles such as Wolf Power, Legends of Cleopatra, and Solar King. The company also confirmed that their partner operator would also gain access to several promotional tools, which have proven to increase players’ engagement and retention. 

The Objective: The Malta-based igaming supplier has been making moves to broaden its reach in Lithuania. The deal with 7bet allows the group to reach more audiences in the growing regulated market, sustaining its rapid growth in the European continent. As for the operator, they just bumped up the quality of their slot library by taking in Playson’s award-winning and most-sought slot titles.

Corporate Insights

Blanka Homor, Playson’s sales director, said: “It’s fantastic to be involved with 7bet and its new online casino from day one. We’re thrilled the company has entrusted our content to build its online offering and have no doubt that it will attract an impressive number of players across Lithuania.

“Equipped with a state-of-the-art games catalog and an integration-free suite of retention-enhancing engagement tools, we’re ready to continue going above and beyond for partners around the world.”

Andrius Lapienis, 7bet’s Head of marketing, added: “Boasting an enthralling succession of recent slot launches, as well as a range of classic hits which have proved consistently popular, Playson’s world class content portfolio speaks for itself. 

“For that reason, we were very keen to include the provider’s games within our new casino and look forward to cultivating a commercial relationship of the strong mutual benefit going forward.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.