Synot Games has pulled off a strategic deal with Novibet, which will take charge of distributing the supplier’s catalog of video slot titles to core and emerging markets across Europe.

Expanding market reach for Synot’s video slot portfolio

The Deal: Synot announced on Monday in a press release the agreement with Novibet, a GameTech firm that caters sports betting and casino entertainment content to customers across Europe. The link-up will see the provider giving its new partner access to its entire collection of slots and other real-money games. 

The Product: Synot agreed to supply Novibet with its diverse range of video slot titles. The supplier is known for creating games with fruit machines and adventure themes like Book of Secrets, Respin Joker, and Fruit Awards. The titles mentioned and more exciting titles will be offered to more customers in emerging markets in Europe and gaming hubs like the UK and Greece, thanks to the agreement.  

The Objective: The Slovakian-based supplier intends to expand its scope across Europe by partnering with key players in the continent. Its latest tie-up showed its commitment to break more barriers by making its content available to a broad audience. 

With that said, Synot Games has put itself in a position to control a larger portion of the gaming market, particularly in countries like the UK and Greece.  

Novibet, meanwhile, significantly enhanced its real-money offering with the arrival of Synot Games titles, which are expected to generate substantial numbers right away.

Related Deals: The company has reached an agreement with EGT Interactive to expand its existing partnership. The expanded deal involved granting the supplier access to casino operator Synottip in Slovakia.

Corporate Insights

Ivan Kodaj, CEO at Synot Games, said on the importance of the Novibeat pact to its expansion road map.  

“Partnering with Novibet is an important step for us as we come to focus more on growing and expanding our business in these markets. This deal will see our casino content reach new audiences who we are certain will enjoy the large, diverse and exciting offerings we provide”

Fotini Matthaiou, casino manager at Novibet, also talked about the tie-up with Synot Games and its impact on its existing roster of real money games. “We are delighted about the partnership with Synot as we continue to strengthen our vast portfolio of top-quality games. 

“We believe their content will perfectly complement our existing offering and help enhance our user experience even further”.

Jiří Klusáček, head of sales at Synot Interactive, added more insights about the EGT deal: “We’re extremely happy to onboard EGT Interactive as we continue to improve our content offering with exciting new titles in the Slovak market. We’re sure this will be a long-lasting and fruitful partnership, and together we will grow our footprint in the Slovakia market for years to come.”