Parimatch has ushered in a new chapter in the company’s 17 years of existence after unveiling on Monday its new corporate name, Parimatch Tech.

Welcome to Parimatch Tech

Parimatch Tech issued a press release on Monday to raise the curtain on their new company look and name. The betting company explained its latest corporate move represents its shift from a traditional betting firm to a fully digitalized and product-focused technology business.

The Cyprus-based firm had begun laying the groundwork for its technological transformation in 2019. In that year, the group’s online betting segment only recoded five percent of their total customers. Since then, Parimatch has seen significant growth in its online sports betting operations, coinciding with the rise in popularity of online wagering among bettors over the last two years.   

Despite the transition, Parimatch Tech revealed that promoting the Parimatch brand will remain a core component of their corporate goal. The group is fully committed to supporting the gaming and entertainment industry with technology and marketing solutions. 

Expansion and Market Positioning

Parimatch Tech has set sight on expanding its customer reach, establishing a presence in both emerging and established markets. The company stressed that it would stay aggressive in securing deals with other players in the industry, bolstering brand positioning and marketing capabilities, and building a sustainable ecosystem.

The rapid globalization of the gaming industry prompted Parimatch Tech to adapt to the current climate in the industry. The group also hopes the rebrand will raise brand awareness among partners and users around the world.

The sports betting operator has already solidified its position in the CIS region and expressed its intent to bring the brand to more markets worldwide through its partners in Ukraine, Cyprus, the UK, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya, and Nigeria, as well as other countries in Europe, Asia, and Oceania.

Quotes from the Press Release

Roman Syrotian, co-CEO of Parimatch Tech, said:

“Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings. Each market is unique, so our teams adapt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market” 

Maksym Liashko, co-CEO of Parimatch, noted: 

“Becoming Parimatch Tech is a natural step for us as a company, and formalises and reflects our technological 

transformation. It is a sign of the maturity of our company internally, and we are pleased to share this news with 

both the public and our partners. 

“While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world.”