Pragmatic Play has taken its partnership with tier-1 operator 32Red to the next level. The supplier on Monday confirmed the integration of its Live Casino products into their partner’s platform, expanding the coverage of their existing deal.

Live Casino Deal: Pragmatic Play-32Red Expansion

The multi-product igaming content provider has added another wrinkle to its alliance with 32Red by bringing its top-notch Live Casino games to the client’s patrons.

Pragmatic Play forged a partnership with the operator last May after agreeing to a content deal involving its portfolio of slot titles.

Less than two months after the landmark tie-up, 32Red has decided to deepen its link with the top igaming content provider after pushing to expand the scope of their contract. 

The deal makes way for the arrival of Pragmatic Play’s top-of-the-line live casino products, including classic casino Roulette, Mega Wheel, and One Blackjack.

Mega Wheel holds the distinction as the supplier’s first gameshow style title. Meanwhile, One Blackjack offers players excitement and loads of cash while being broadcast straight from the company’s state-of-the-art studio in Bucharest.

Pragmatic Play has taken significant steps toward gaining a bigger chunk of UK’s igaming market. The move to level up their existing deal with 32Red presents an opportunity for its Live Casino products to reach more audiences in a busy gaming hub like the UK. 

Quotes from the Press Release

Bhotesh Maheswari, Pragmatic Play, VP Commercial Strategy, and Operations, said: “The popularity of our range of Live Casino titles continues to grow and be recognized by important operators like 32Red.

“Broadcast from our outstanding studio, we’re sure the quality of our output will be warmly welcomed by a new group of players. They’ll be getting an unforgettable Live Dealer experience and we’re very pleased to be able to deliver it.”

Adam Newnham, 32Red’s Commercial Operations Manager said: “We know what we’re getting with Pragmatic Play having already forged a successful partnership with them and we’re looking forward to a seamless rollout of the Live Casino content.

“We’re committed to providing the very best experiences for our players and the likes of Mega Wheel and its accompanying products are going to allow us to continue do just that.”