Relax Gaming reeled in its second Powered by Relax partnership deal in a matter of days after reaching an agreement with iGaming supplier RubyPlay.

RubyPlay’s mobile and social games get more exposure

The Deal – Relax Gaming kicked things off this week with an important announcement, confirming the addition of RubyPlay to its growing list of Powered by Relax clients. The tie-up came on the heels of a similar deal as Relax added Spadegaming to the same program.

The Product – Relax will provide RubyPlay with a platform, giving the latter the capability to efficiently distribute world-class mobile, social, and casino game content across Europe and MGA market.

Founded in 2019, Ruby Play Network has quickly earned its place among fast-rising slot makers and suppliers in Europe because of its innovative titles that combine land-based and social gaming concepts.

Within a short period, the group has produced a handful of entertaining games – including Alice in the Wild, Grand Express Action Class, Enter the Vault, and Adventures of Li’l Red.

The Objective – RubyPlay is extremely happy about its newly-forged partnership with Relax Gaming, lauding their counterpart for its fair, flexible, and fast distribution network. A top executive even believed joining The Powered By Relax program opened the door to reach more audiences in emerging markets in Europe and beyond.

Relax Gaming also stands to benefit from its recent business link-up. The iGaming aggregator and supplier highlighted in the press release the level of quality that RubyPlay brings to the mix, which will significantly enhance its massive and diverse portfolio of over 2,0000 real-money games.    

Quotes from the Press Release

Ittai Zur, COO at RubyPlay, said: “We couldn’t be more thrilled about this partnership with Relax Gaming. Our passion for creating the best land-based experience that online gaming can enjoy is the driving force behind what we do,”

“Relax is an esteemed gaming hub with a strong reputation for flexibility, fairness and speed-to-market, making them the ideal partner to power our growth. We look forward to a long and prosperous relationship.”

Simon Hammon, CPO at Relax Gaming, added: “RubyPlay has firmly established a name for creating original player-centric content that’s recognised and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family.

“This latest deal continues to highlight the value we offer by bringing studios onto our platform – not only for our excellent distribution and reach, but also in what we can do to help further boost their profile with our top tier operator partners, who value top quality games.”