Reflex Gaming links up with ODDSworks in line with US expansion

Reflex Gaming links up with ODDSworks in line with US expansion

Reflex Gaming’s has taken another step towards consolidating its presence in the US iGaming scene after aligning with ODDSworks, an online casino platform based in Illinois.  

Relfex-ODDSworks tie-up leads to debut of two new slot titles

The Deal – The UK-based omnichannel gaming provider issued a press release last week to confirm its team-up with ODDSworks, a supplier of proven-hit game content to online casinos across the US. 

The Product – The partnership intends to roll out two new online games in four states early next year, with the possibility of launching more titles in additional states in the future.  

Reflex Gaming made its debut in the US market in November 2020, when it released Moley Molaah in partnership with Yggdrasil. The firm followed up by taking another thrilling slot title, Desperate Dawgs, live exclusively with William Hill. Over the next few months, the company has unloaded more games into the US iGaming market, releasing compelling slot titles such as Sea God and Krazy Klimber.

Corporate Roadmap – After making waves across Europe, Reflex Gaming has set sight on enhancing its footprints in lucrative but competitive US gaming markets.

Executives at Reflex pointed out the cultural parallels the United Kingdom shares with US markets will make it easy for American customers to enjoy their products. They also understand that each state presents different requirements for market access entries. Still, the company has underscored its commitment to work around these challenges and steadily march into more jurisdictions across the US. 

Like its counterpart, ODDSworks has also made several moves to keep in line with its ambitious expansion roadmap. The company projects itself as a trusted provider of proven-hit game content to legal and regulated gaming jurisdictions in North America. 

Quotes from the Press Release

Mat Ingram, CPO at Reflex Gaming, said of the partnership: “We are pleased with our success in the European markets, to date. We have decided to focus our next phase of growth in the US market because we share cultural similarities with the States, therefore, our games will be easily transferable. 

“We recognised that the US market is highly complex, with each state having different rules and legislations. ODDSworks will bring much-valued knowledge and experience to our collaboration.”

Larry DeMar, president at ODDSworks, also commented on the tie-up: “Reflex Gaming has built a solid reputation in the European gaming markets. We know they will supply quality gaming content, which will be a big hit with our players in the States.”

“We are proud to bring the best of breed RGS platform to the United States online gaming market,” added ODDSworks CEO, Shridhar Joshi. “Combined with ODDSworks’ content, this feature-rich, long-running platform has the capacity, speed, reliability, and uptime to enable ODDSworks to become a major force in online gaming.”

“We pride ourselves in providing the best content to our players and that is a key reason behind our success.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.